Teaching Tolerance
Advertisements and You
Watch out for clever advertisements! Using the lesson, scholars learn how to identify online ads and respond to them critically. They then use what they've learned to develop a list of strategies to evaluate web pages.
Curated OER
How to Make a Mummy Mask
With some plaster casting materials and a quick lesson on the ancient burial traditions of Egypt, your class can create amazing mummy masks. Listed here are all the tools, precautions, and steps needed for each child to make an Egyptian...
Teaching Tolerance
Understanding How Digital Information Comes to You
Google, Yahoo!, Bing ... so many choices, so little time! Using the resource, scholars explore how different search engines affect the way they find information. After reading a handout on the topic and engaging in small group...
Alberta Learning
Creating Persuasive and Effective Visuals
Advertisers know how to use persuasive techniques to create powerful visuals that inform and influence others. Class members examine these techniques and then demonstrate their knowledge as they craft posters, flyers, collages, etc. for...
School Improvement in Maryland
Evaluating Political Advertisements
How do interest groups try to influence elections? As part of their study of the election process, groups view 30-second advertisements produced by advocacy groups and use the provided worksheet to evaluate these ads. They then craft...
EngageNY
Setting a Purpose for Research: Introduction to Media Literacy
What does that picture say? Young historians take a close look at a British advertisement from 1890 to determine the role of gender in advertising. They discuss the implications about women portrayed in the images. Pupils then further...
Scholastic
Choose Your Words Wisely (Grades 9-12)
Words, words, words. The function of words in persuasive writing is the focus of a group activity that asks members to analyze how words advertisers use are designed to influence targeted audiences.
Roy Rosenzweig Center for History and New Media
What Brought Settlers to the Midwest?
Drawn by promises of fertile land, thousands of settlers poured West because of the Homestead Act of 1862. By examining images of the ads that drew them westward, learners consider the motivations for movement. They also consider how the...
Curated OER
Creating Parallel Lines and Transversals
Have your class create parallel lines. Students will learn how to identify the different angles created by a parallel line cut by a transversal. Then, they identify and name similar and different angles.
Curated OER
Looks Good Enough to Eat
Students examine food photography and the different techniques used by food stylists to make foods look appealing in advertisements. After learning some of the tricks of the trade, students plan and shoot their own food advertisements.
Media Smarts
Looking at Food Advertising
Tony The Tiger, The HoneyComb Kid, The Nestle Quick Bunny. As part of a study of the methods advertisers use to sell foods and how this advertising effects their food choices, kids create their own spokescharacter and/or jingle for one...
ReadWriteThink
Critical Media Literacy: Commercial Advertising
Commercial advertising—we can't get away from it, but do we realize just how often we are being advertised to? With this lesson plan, scholars analyze mass media to identify how its techniques influence our daily lives. Learners browse...
Curated OER
Ad Creation
Students create an advertisement. In this writing lesson, students discuss how to create an ad for a product. Students write an ad for a cereal.
Curated OER
Using Cabri Geometry to Create Fractals
Learners construct the Sierpinski Triangle using Cabri Jr. They use a step-by-step guide to construct the Sierpinski Triangle on their graphing calculator and then discuss the formula for constructing a nth stage Sierpinski Triangle.
Curated OER
Advertising in the Contemporary World: An Introduction to Persuasive Texts
Beginning a persuasive writing unit with your middle schoolers? Approach it through something that persuades us all: advertising! Through studying video and print advertisement, your class will practice Common Core skills for reading...
Curated OER
How Much is That Monkey in the Window?
Students investigate exotic pets and the ecological and personal risks involved in trading and owning such animals. They synthesize their knowledge by creating advertisements that promote the sale of exotic pets and picket signs that...
Curated OER
Don't Type To Strangers
Learners create Web advertisements to protect young people from online predators. For homework, they write letters pitching their ads and analyzing their effect. They discuss their own use of the Internet and how to protect young people.
Media Smarts
Newspaper Ads
Just how free is the press? After examining the advertising and propaganda techniques used by advertisers, class members consider the influence advertisers may exert over newspaper content.
Curated OER
Fit to Be Tied (In)
How do the films we watch affect our purchasing behavior? Considering the profiles of given consumer demographics, the class analyzes real advertisements and the effectiveness of their power on consumerism. THey create posters that...
Federal Trade Commission
Ad Creation
How would someone market a new cereal to space aliens? Using the third lesson from a four-part Admongo series on advertising, pupils learn about persuasive techniques companies use to convince consumers to purchase their products. As a...
Teaching Tolerance
Sensible Consumers
Girls like pink and boys like blue. Working in small groups, learners discuss stereotypes about children in advertisements. Then, scholars create their own manifestos about how they plan to respond to the consumer market they see in...
PLS 3rd Learning
It Costs How Much!?!?
Many teens conjure up images of how great their first apartment will be, but they lack a solid understanding of what it will cost to make it look that way. To gain an appreciation for the cost of furnishings, they create a collage of a...
KOG Ranger Program
Why a Bear Mattered: Smokey’s Story
Smokey the Bear has been telling people how to prevent forest fires since 1944, and continues to be the symbol of fire safety in America's wilderness. Young rangers visualize a dry forest and
Institute for Humane Education
In Your Face: Reclaiming Billboards
Ads here, ads there, ads everywhere—but what do they communicate? Pupils discuss this topic and develop a list of personal values. They then work as creative directors at an advertising firm to create billboards that reflect community...