How would someone market a new cereal to space aliens? Using the third lesson plan from a four-part Admongo series on advertising, pupils learn about persuasive techniques companies use to convince consumers to purchase their products. As a whole class, scholars discuss how research affects the way ads are created. To finish, small groups use the information to create their own ads for specific target audiences. 

Concepts

persuasive techniques, Media Literacy, information literacy, advertising, target audiences, visual literacy

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Additional Tags

english language arts

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Instructional Ideas

• Display students' advertisements in the classroom 
• Have small groups discuss how advertisers might select where to place ads

Classroom Considerations

• Print enough worksheets for each individual and have pens, markers, and paper available for the advertisements

Pros

• Includes a helpful step-by-step sequence for a guided discussion about target audiences
• Lesson plan is effectively organized with an objective, materials, directions, and wrap-up

Cons

• None

Common Core

RI.5.1 RI.6.1