Watch out for clever advertisements! Using the instructional activity, scholars learn how to identify online ads and respond to them critically. They then use what they've learned to develop a list of strategies to evaluate web pages.

Concepts

Media Literacy, information literacy, digital citizenship, evaluating sources, evaluating websites, technology resources

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Instructional Ideas

• Have students create their own advertisements for a favorite product
• Invite volunteers to bring in an advertisement from a magazine or other resource to share with the class

Classroom Considerations

• Requires advance planning to develop examples of advertisements 

Pros

• Provides links to additional resources
• Includes essential questions, objectives, and a materials list

Cons

• None

Common Core

RL.1.5 RI.1.7 RI.1.8 SL.1.4