Looking at Food Advertising

This Looking at Food Advertising lesson plan also includes:

Tony The Tiger, The HoneyComb Kid, The Nestle Quick Bunny. As part of a study of the methods advertisers use to sell foods and how this advertising effects their food choices, kids create their own spokescharacter and/or jingle for one of their favorite foods. 

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CCSS: Adaptable
Instructional Ideas

  • Bring in several popular foods marketed to kids and show class members how to read the food labels for nutritional content
Classroom Considerations

  • Prepare for the lesson by collecting food ads from magazines and taping TV food commercials
Pros

  • The activities create an awareness of how media influences food preferences
Cons

  • The lesson presumes class members have studied advertising and/or propaganda techniques