Girls like pink and boys like blue. Working in small groups, learners discuss stereotypes about children in advertisements. Then, scholars create their own manifestos about how they plan to respond to the consumer market they see in digital environments.

Concepts

consumer awareness, consumers, Digital Citizenship, Media Literacy, information literacy, technology resources

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Instructional Ideas

• Write the word stereotype on the board and invite volunteers to provide examples 
• Have students discuss how junk food advertisements often target young consumers

Classroom Considerations

• The Ads on the Internet handout requires pre-planning

Pros

• Includes a fun extension activity
• Provides links to additional resources

Cons

• None

Common Core

RI.4.4 RI.4.5 RI.4.7 SL.4.1.a SL.4.1.b