Ads here, ads there, ads everywhere—but what do they communicate? Pupils discuss this topic and develop a list of personal values. They then work as creative directors at an advertising firm to create billboards that reflect community values. The eye-catching lesson helps enhance reading comprehension by practicing visual literacy. 

Concepts

advertising, cultural values, visual literacy, communities

Show More Show Less

Additional Tags

english language arts

Show More Show Less

Instructional Ideas

• Have individuals compose a poem about their values to accompany their billboards

Classroom Considerations

• Find video excerpts related to advertising and marketing and/or photos of local billboards 
• Have statistics on hand about billboards (their influence, cost, visibility, laws, and other topics)
• Requires a white board and markers, paper and writing utensils, and art and collage materials

Pros

• Includes alternative options for a couple activities
• Provides lesson extensions

Cons

• Some parts of the procedure are a little confusing