Lesson Plan

Evaluating Political Advertisements

Curated and Reviewed by Lesson Planet

How do interest groups try to influence elections? As part of their study of the election process, groups view 30-second advertisements produced by advocacy groups and use the provided worksheet to evaluate these ads. They then craft their own ad, and other groups use the same tool to evaluate the ads developed by the class.


1 Collection 37 Views 17 Downloads
Instructional Ideas
  • Save ads from year-to-year to use as models
Classroom Considerations
  • The activity presumes class members have previously studied propaganda techniques
  • The fourth in a series of 19 related resources designed for government classes
  • The six-page resource includes a brief plan, links to ad examples, the evaluation worksheet, and a storyboard template
  • None