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Critical Media Literacy: Commercial Advertising Lesson PlanCritical Media Literacy: Commercial Advertising Lesson Plan
Publisher
ReadWriteThink
Resource Details
Curator Rating
Educator Rating
Not yet Rated
Grade
6th - 8th
Subjects
English Language Arts
3 more...
Resource Types
Activities & Projects
5 more...
Audience
For Teacher Use
Duration
4 days
Instructional Strategies
Collaborative Learning
3 more...
Technology
Internet Access
Year
2016
Lesson Plan

Critical Media Literacy: Commercial Advertising

Curated and Reviewed by Lesson Planet

Commercial advertising—we can't get away from it, but do we realize just how often we are being advertised to? With this lesson, scholars analyze mass media to identify how its techniques influence our daily lives. Learners browse magazines, observe television commercials, and show what they know with an online quiz. 

161 Views 119 Downloads
CCSS: Adaptable

Concepts

commercials, advertising, television, media analysis, media bias, magazines

Additional Tags

english language arts

Instructional Ideas

  • Preview content and appropriateness for school, if learners bring in their own personal magazines
  • Ask pupils to create a collage using magazine cut-outs that reflect one message the media sends us
  • Send a letter home to inform parents or guardians that homework does require their child to watch television

Classroom Considerations

  • Schedule time in the library, computer lab, or on mobile learning devices to complete internet-based lesson activities 
  • Copies are required of the short-answer worksheet 

Pros

  • Extension activities are categorized by most appropriate grade-level span
  • The lesson is eye-opening and sparks thoughtful dialogue 

Cons

  • The article link in the "From Theory to Practice" section no longer works; but it does not take away from implementing a successful lesson 

Common Core

W.6.4 W.7.4 W.8.4 SL.6.1.a SL.6.1.c SL.6.1.d SL.6.2 SL.6.4 SL.6.5 SL.7.1.a SL.7.1.c SL.7.1.d SL.7.2 SL.7.4 SL.7.5 SL.8.1.a SL.8.1.c SL.8.1.d SL.8.2 SL.8.4 SL.8.5

View 35,393 other resources for 6th - 8th Grade English Language Arts

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