Just how free is the press? After examining the advertising and propaganda techniques used by advertisers, class members consider the influence advertisers may exert over newspaper content. 

Concepts

propaganda, propaganda techniques, advertising

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Additional Tags

health

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Instructional Ideas

• Have class members search for newspapers that contain ads for products and stories about these same products that may represent a conflict of interest

Classroom Considerations

• Expand the initial lessons to include magazine advertisements

Pros

• The exercises helps kids develop an awareness of how media is designed to manipulate viewers them and their opinions

Cons

• While the resource contains information on the techniques advertisers use, no specific examples are included the demonstrate how advertisers influence the content of or reporting of stories related to the advertisers

Common Core

RI.3.1 RI.3.7 RI.4.1 RI.4.7 RI.5.1 RI.5.7