Curated OER
Political Campaign Ads
During a political campaign, you can hardly turn around without encountering an endorsement or attack on a candidate. High schoolers examine the ways that negative advertisement, positive advertisements, and everything in between can...
Roy Rosenzweig Center for History and New Media
Analyzing Political Campaign Commercials
Imagine a lesson that models for learners how to separate facts from opinions. How to detect bias. How to evaluate a source of information. How to identify propaganda. Although designed for middle schoolers, the activities in this packet...
Mikva Challenge
Deconstructing Campaign Messages and Perceptions
Target audience, covert message, explicit and implicit appeals. As part of an investigation of rhetorical devices used in campaign ads, class members examine and deconstruct the appeals in logos from the 2008 election. They then use the...
Newseum
Political Persuasion: It’s All About Image
Political candidates work hard at creating an image they believe will appeal to voters. High schoolers collect 10 photos and other images of a candidate and analyze them to determine what techniques create a positive or negative impression.
C-SPAN
How will COVID-19 Impact Campaign Strategies in 2020?
While COVID-19 has changed almost everything about daily life, it's also had a tremendous impact on the 2020 presidential contest. Using video clips featuring political advisors from both sides of the aisle, learners brainstorm what they...
Curated OER
Case Study of a Campaign
Students read a case study of one campaign to discover how political campaigns addresses the needs of the voters. In groups, they answer questions related to the case and discuss how the commercials affect society as a whole. They use...
Mikva Challenge
Political Forum Viewing Guide
Is there a way to determine a winner of a political debate? Use a helpful rubric to evaluate the issues, specificity, evidence, reasoning, and delivery of candidates in a debate. After assessing each person's performance, high schoolers...
National Council for the Social Studies
Analyzing a Product or Political Advertisement
How do advertisements evoke specific thoughts and feelings? Class members find out through the exploration of the Internet, videos, television, magazines, radio, and posters. Learners investigate commercial advertisements, political...
Carolina K-12
Get Involved! - Civic Participation Project
What better way to learn about civic responsibility's importance than to experience it? From the opportunity to volunteer in an elected official's office and participate in a political campaign to observations of school board and city...
Curated OER
SWOT Teams: Analyzing the Political Parties for the 2010 Midterm Elections
What are political parties and what so strategists do? For this political analysis lesson, students analyze political strategies to understand their strengths and weaknesses. They use key details from the text to learn how to create...
The New York Times
A Guide to Political Donations
Voters determine the outcome of elections, but campaign donors can influence the attitudes of those voters. Explore nine examples of donors and the amounts of money they want to contribute, and the legal ways the groups can or cannot...
Prestwick House
Rhetorical Devices in Political Speeches
Have you ever watched a political speech and felt your heart beat a little faster, and your opinion either solidify or begin to slightly change? Rhetorical devices can be a strong tool in an effective and powerful speech. A short lesson...
Curated OER
Let the Campaign Begin
Students examine the many steps involved in the electoral process. They examine past president's campaigns and write an announcement speech for the candidate of their choice.
iCivics
Win the White House
What does it take to win the White House? A video game allows young political operatives to try their hand at winning 1600 Pennsylvania Avenue by deciding on key issues, where and how to spend campaign dollars, and the role of polling...
Encyclopedia Britannica
Get out the Vote Campaign
While some of your young scholars may be too young to vote, they can get involved in the election process by creating a nonpartisan campaign encouraging voter registration. After researching how to register to vote, class members design...
Curated OER
Money and the Election Process: Ch 7
Where does the money for political campaigns come from? Guide your class with 10 multiple choice questions on money and the election process. There are 5 true/false and 5 multiple choice questions for them to answer. Use as a quiz or for...
University of Wisconsin
Analyzing Presidential Campaign Propaganda
Campaign propaganda has evolved from 1952 through the presidential election of 2008. A social studies activity prompts class members to analyze the devices used in ads and political cartoons, noting strategies they believe would work to...
Carolina K-12
Propaganda, Spin and Soundbite Politics
It's all about the spin! In an introduction to propaganda techniques and soundbite politics, scholars first learn about common propaganda techniques before seeing them in action in the context of the 2016 election cycle. Activities...
City University of New York
Urban Politics: Machines and Reformers
What were political machines and whom did they serve? As part of a study of US immigration patterns and how these patterns influenced politics, groups investigate how Tammany Hall and other political machines gained support from voters.
C-SPAN
What Makes a Good Campaign Ad?- Advertisement Analysis
In the time of a hotly contested presidential election, campaign ads are almost ubiquitous—but what makes them good? Using ads from the 2018 midterm elections, learners consider the various strategies candidates use to get the vote....
Museum of the Moving Image
Playing on Emotions: Focus on Political Ads Featuring Children
Political ads are designed to play on viewers' emotions. The focus of this resource is on ads that feature children, either to establish the candidate as family friendly, or to create fear for children in the minds of viewers. Groups...
iCivics
Step Nine: Action Campaign
It's time to take action! Learners strategize their action campaigns by using the resource and past brainstorming activities from the series that help them pinpoint problems in their communities. They use included templates to get the...
Curated OER
The Presidential Campaign Game
Students play a game. In this election lesson, students play the Presidential Campaign Game. Students learn about the politics and process of electing a president.
Curated OER
Cartoons for the Classroom: Campaign Fundraising
Although this political cartoon analysis assignment has your scholars glancing back at the 2008 presidential campaign, its message is relatable anytime. Background information provides context, giving learners access to the cartoon,...
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