Political ads are designed to play on viewers' emotions. The focus of this resource is on ads that feature children, either to establish the candidate as family friendly, or to create fear for children in the minds of viewers. Groups analyze the techniques used in an ad to create its emotional appeals.

Concepts

presidential campaigns, advertising, commercials

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Additional Tags

social studies

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Instructional Ideas

• Have groups analyze a current political ad that features children

Classroom Considerations

• The sixth in a series of eight resources that examine Presidential campaign commercials from 1952–2012
• Links to the ads used in the lesson are provided in the Included Materials section below

Pros

• The four-page resource includes an overview of the lesson, discussion questions, links to a variety of campaign ads, and extension activities

Cons

• None