Target audience, covert message, explicit and implicit appeals. As part of an investigation of rhetorical devices used in campaign ads, class members examine and deconstruct the appeals in logos from the 2008 election. They then use the provided storyboard worksheet to produce their own political campaign ad.

Concepts

political campaigns, presidential campaigns

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Additional Tags

social studies

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Instructional Ideas

• Have groups compare the logos used in the 2008 election to those of 2012 and 2016
• Expand the lesson to include an examination of broadcast campaign ads

Classroom Considerations

• The activity presumes that class members are familiar with propaganda devices and appeals
• Requires considerable set-up time to collect required materials

Pros

• The 10-page packet includes the plan, images, worksheets, and graphic organizers, extensions, and the web address of sites to check the accuracy of claims

Cons

• Does not provide direct links to other campaign ads or to fact checking sites 
• LThe resource suggests possible activities but ttle scaffolding is provided