Curated OER
Political Campaign Ads
During a political campaign, you can hardly turn around without encountering an endorsement or attack on a candidate. High schoolers examine the ways that negative advertisement, positive advertisements, and everything in between can...
Roy Rosenzweig Center for History and New Media
Analyzing Political Campaign Commercials
Imagine a lesson that models for learners how to separate facts from opinions. How to detect bias. How to evaluate a source of information. How to identify propaganda. Although designed for middle schoolers, the activities in this packet...
Encyclopedia Britannica
Get out the Vote Campaign
While some of your young scholars may be too young to vote, they can get involved in the election process by creating a nonpartisan campaign encouraging voter registration. After researching how to register to vote, class members design...
Newseum
Political Persuasion: It’s All About Image
Political candidates work hard at creating an image they believe will appeal to voters. High schoolers collect 10 photos and other images of a candidate and analyze them to determine what techniques create a positive or negative impression.
Curated OER
SWOT Teams: Analyzing the Political Parties for the 2010 Midterm Elections
What are political parties and what so strategists do? In this political analysis lesson, students analyze political strategies to understand their strengths and weaknesses. They use key details from the text to learn how to create...
Museum of the Moving Image
Playing on Emotions: Focus on Political Ads Featuring Children
Political ads are designed to play on viewers' emotions. The focus of this resource is on ads that feature children, either to establish the candidate as family friendly, or to create fear for children in the minds of viewers. Groups...
Annenberg Foundation
Student Voices
Whether it's an election year or not, a unit on voting patterns and political campaigns will awaken the civic pride in your high school citizens. Divided into six parts, the curriculum covers various facets of an election, including...
Carolina K-12
Political Parties and Conventions
The two major parties polarize many in America today, but it doesn't have to be that way in the classroom! Teach learners about political party platforms and modern campaigns with a mock political convention. After watching a PowerPoint...
Curated OER
The Presidential Campaign Game
Students play a game. In this election lesson, students play the Presidential Campaign Game. Students learn about the politics and process of electing a president.
Curated OER
May The Best Character Win
Students examine the financial committment to running a campaign. They discuss the difference between electroal and popular votes. They realize how involved a political campaign is!
Curated OER
Gilded Age Politics
Whisk your students through the politics of the Gilded Age with this presentation, which features the contexts and characteristics of the 1880-1888 Presidential Elections. Clever political cartoons and clear, concise bullet points about...
Curated OER
The Presidential Campaign Game
Upper graders play a game as a way to facilitate understanding of US Presidential Campaign issues and strategies. After being divided into small groups, a candidate will be chosen to run for office. Each group creates propaganda to get...
College Board
Using Politics to Improve Participation in Elections
Instructors new to teaching AP U.S. Government and Politics classes, as well as seasoned veterans, will find this teaching guide an invaluable resource. Using a project-based approach to civics education, the lessons emphasize real-world...
Curated OER
Watching the Elections
Students analyze the media products and advertising techniques used in political campaigns. In this elections lesson, students view political debates and then work in groups to find examples of types of advertising techniques used in...
Constitutional Rights Foundation
Elections, Money, and the First Amendment
Those who spend the most, win. Academics read informational text, participate in group discussion, and defend campaign reforms to understand the correlation between money, the First Amendment, and election results. The resource explains...
Museum of the Moving Image
Understanding the Language of Political Ads
The verbal techniques and emotional appeals contained in the language used in political ads plays a vital role in creating the impact of the ad. As class members continue their study of Presidential campaign commercials from 1952–2012,...
Curated OER
Lights, Camera, Campaign
Students employ their technology skills to produce campaign commercials. In this political campaign activity, students discover the appropriate uses of video cameras and create fictitious campaign commercials.
Museum of the Moving Image
What Makes an Effective Ad?
As an introduction to a series of related resources that examine political advertising and commercials from 1952-2012, class members use the provided rubric to analyze and rate the effectiveness of the emotion, persuasion, factual...
Encyclopedia Britannica
Campaign Photo Analysis
It's the art of the image! As part of a study of the 2020 Presidential race, groups analyze an image of a candidate, first from an objective point of view and then subjectively. They then prepare a presentation detailing what they...
Curated OER
All Aboard The Campaign Train!
Students explore campaign politics. For this political campaign lesson, students investigate multimedia sources in order to examine the structure of political parties and platforms from previous presidential elections. Students then...
Carolina K-12
Who the People? Representative Democracy in North Carolina and Congress
Our elected officials are supposed to represent us, but what does it mean when they aren't like us? Budding citizens explore the demographic makeup of the US Congress, the role of money in political elections, and the Citizens United...
C-SPAN
Campaign Endorsement Project
So many politicians, so many endorsements! Learn to differentiate between facts as well as the process of endorsements with an informative resource. Class members watch current endorsement videos, research candidates from three different...
Curated OER
Campaign Signs and Pranksters
Pupils interview a selected candidate and find out his or her views on important issues and what he/she hopes to convey to voters. They write and design campaign flyers. Students create final mock-ups of the materials.
Encyclopedia Britannica
Political Issue Timeline
As part of a study of US Presidential elections, class members track the history of an issue in the 2020 campaign. They create a timeline to determine if there are any patterns, if ideas about the issue have evolved, or if in issue is no...