Watch out for clever advertisements! Using the lesson, scholars learn how to identify online ads and respond to them critically. They then use what they've learned to develop a list of strategies to evaluate web pages.

Just how free is the press? After examining the advertising and propaganda techniques used by advertisers, class members consider the influence advertisers may exert over newspaper content. 

Words, words, words. The function of words in persuasive writing is the focus of a group activity that asks members to analyze how words advertisers use are designed to influence targeted audiences.

Tony The Tiger, The HoneyComb Kid, The Nestle Quick Bunny. As part of a study of the methods advertisers use to sell foods and how this advertising effects their food choices, kids create their own spokescharacter and/or jingle for...

How do advertisers influence consumers? The big idea here is that once consumers understand the factors that influence their desire for a product or service, they are better able to consider substitute and/or complementary products.

As part of their study of how advertisers use various techniques to influence consumers, kids examine the design, the promotions, and the product placement in the packaging of their favorite foods. 

Help your 21st century learners develop their media smarts with this resource that has them examine the persuasive techniques advertisers use to influence specific demographics and then to use these techniques to craft their own ads.

Imagine these flavors: chocolate, candy, menthol. What age group do you imagine is the target audience of an advertising campaign that features a product with these flavors? Find out the facts about vaping with a resource that provides...

Why might toy advertisers use gender stereotypes to sell their products? Young people think critically about media messages and its role in gender stereotyping with a thought-provoking lesson plan.

Which is better, Coke or Pepsi? Pupils analyze the concept of substitute goods as they investigate the choice to purchase alternate products for better prices. Fun and practical, the engaging shopping exercise helps savvy scholars get...

Commercial advertising—we can't get away from it, but do we realize just how often we are being advertised to? With this instructional activity, scholars analyze mass media to identify how its techniques influence our daily lives....

Class members choose an ad they want to analyze for their performance task. They then read specific text based on the ad they chose. The instructor guides learners through a Model Research Synthesis document in which they try to...

Small groups use the knowledge learned about the heart to design and build a prototype of an artificial heart valve. The teams demonstrate the functionality of their valve. They are also responsible for creating a pamphlet that describes...

Young learners today are bombarded by media manipulation. Help them develop the skills they will need to become savvy 21st century media consumers with a unit on media literacy.

Imagine seventh graders developing a school wide plan to promote respect in their school. That's the vision behind the second lesson in the R-E-S-P-E-C-T series. In preparation for designing a school-wide media campaign, class members...

Most teens like to sleep in as late as possible, so testing the fastest way to get to school sounds like a great idea. A presentation walks through how to identify the controls, independent variables, and dependent variables in setting...

With the increasing emphasis on persuasive and argumentative writing, the lessons and strategies in the sample unit are sure to prove valuable—whether you are new to or an experienced pro at teaching persuasive reading and writing.

Ads here, ads there, ads everywhere—but what do they communicate? Pupils discuss this topic and develop a list of personal values. They then work as creative directors at an advertising firm to create billboards that reflect community...

Are e-marketing or traditional marketing promotions more effective in business? Scholars explore the topic as they discuss and debate e-commerce. To finish, they develop marketing plans to demonstrate learning. 

Sixth graders strengthen their understanding of what a high quality website is composed of. Learners evaluate three websites for accuracy, credibility, and reliability by completing a chart.

As part of an investigation of the folk traditions of their area, class members research the articles of clothing worn at earlier times, the fibers and materials, and the machinery used to produce these items. In addition, class...

The activities in this packet are designed to ensure that all class members have the necessary background knowledge to successfully engage in an assessment of advertisement appeals. After examining a series of ads, individuals use the...

Class members gather information on different brands of athletic shoes to determine which is the best buy. They identify a toy they would like to buy, and gather comparative information from a store, a catalog, and three websites.