How do advertisers influence consumers? The big idea here is that once consumers understand the factors that influence their desire for a product or service, they are better able to consider substitute and/or complementary products.

Additional Tags

social studies

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Classroom Considerations

• Collect a wide range of ads to ensure that all types of advertising appeals are represented
• To enlist support, prepare a letter for parents/guardians describing the project and outlining how they can participate

Pros

• Extensions include a family connection activity, a list of children's books dealing with the topic, and suggested videos
• The referenced template is included in the packet

Cons

• None

Common Core

RI.2.7 L.9-10.3.a