Traditional Marketing and E-Marketing Strategies

This Traditional Marketing and E-Marketing Strategies unit also includes:

Are e-marketing or traditional marketing promotions more effective in business? Scholars explore the topic as they discuss and debate e-commerce. To finish, they develop marketing plans to demonstrate learning. 

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CCSS: Adaptable
Instructional Ideas

  • Have students write a paragraph comparing traditional marketing to e-marketing
  • Ask individuals to share examples of e-marketing they encounter in their everyday lives
Classroom Considerations

  • Does not include the actual PowerPoint presentation, so print the handouts for student reference
Pros

  • Each lesson includes expected learning outcomes, a teaching sequence, and suggested time allocation 
  • Provides a comprehensive answer key for the case study
Cons

  • None