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This Advertising activity also includes:
- Activity
- Lesson Plan
- Worksheet
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The activities in this packet are designed to ensure that all class members have the necessary background knowledge to successfully engage in an assessment of advertisement appeals. After examining a series of ads, individuals use the provided learning exercise to draw a picture of an ad they have seen and answer the questions about the ad.
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Instructional Ideas
- Consider setting aside the word-for-word script and asking groups to introduce the key terms and to develop scenarios to challenge the class
Pros
- The activity provides all learners with the context and background information they need so that they can successfully demonstrate skills in an assessment situation
Cons
- The instructor led call-and-response format may leave some class members disengaged