Scholastic
Identifying a Target Audience
How do advertisers try to speak to you? Learners review a variety of advertisements and identify how they attempt to reach a particular targeted audience, as well as consider what type of audiences they might belong to as young adults.
Federal Trade Commission
Ad Targeting and Techniques
What techniques do advertisers use to reach a target audience? Pupils discover the answer with the second of four Admongo lesson plans. Scholars learn about the most common strategies advertisers use to convince people to buy something....
Scholastic
Choose Your Words Wisely (Grades 9-12)
Words, words, words. The function of words in persuasive writing is the focus of a group activity that asks members to analyze how words advertisers use are designed to influence targeted audiences.
Franklin D. Roosevelt Presidential Library & Museum
Pearl Harbor Activity #4: Who is the Audience?
Young historians use the prompts on a worksheet to analyze President Roosevelt's "Day of Infamy" speech. They identify the intended audience for the speech, the devices FDR used to persuade his audience, the responses promoted, and the...
Media Smarts
Advertising All Around Us
Here is a set of advertising lessons, explore language, techniques, representation, and target audiences. Discuss the impact ads have on our daily lives. What do we see and how do they make us feel? Observe ads from around the world and...
Curated OER
Ad Targeting and Techniques
Students explore advertising techniques. In this advertising lesson, students discuss what a target audience is. They brainstorm what products might be targeted toward them and other target audiences such as their parents. Students also...
Media Smarts
The Newspaper Front Page
Hot off the presses! A perfect instructional activity idea for a journalism class or even a language arts class looking to incorporate some informational texts. Young writers analyze the front pages of various newspapers to determine the...
Curated OER
Newspaper Unit: Reading Lesson Plan
Work on identifying the different parts of a newspaper with your English learners. After reviewing newspaper terminology, pupils pair up and complete a scavenger hunt, looking for specific things in the newspaper and recording their...
Curated OER
PETA Pressure
Students examine what a "target audience" is and evaluate the PETA website for tactics that exploit the characteristics of their target audience. They read and discuss a handout, analyze the PETA website in small groups, and participate...
K20 LEARN
Is Pizza Epic? Word Choice
Remember when everything was Fantastic! Fabulous! Awesome! Iconic! A series of activities encourages young writers to move beyond these overused descriptors and instead choose a more precise language.
Curated OER
Target Audience
Young scholars explore and describe various persuasive tools used in advertisements, analyze advertisements provided by teacher, and identify target audiences. Students then work in groups to find advertisements aimed at assigned target...
Curated OER
Ads R Us: Understanding Target Marketing
Students build awareness of the way in which advertisers shape ads for specific audiences. They analyze the target audience intended for an advertisement and create their own targeted ads to demonstrate their understanding. They discuss...
Mikva Challenge
Deconstructing Campaign Messages and Perceptions
Target audience, covert message, explicit and implicit appeals. As part of an investigation of rhetorical devices used in campaign ads, class members examine and deconstruct the appeals in logos from the 2008 election. They then use the...
Curated OER
Writing a News Article
Join the newspaper business with a series of lessons and exercises focused on elements of journalism. The packet focuses on distinguishing fact from opinion, writing effective headlines, sequencing events, and editing and proofreading a...
Federal Trade Commission
A Smarter Consumer
How can understanding advertisements make people better consumers? With the fourth and final instructional activity from the Admongo series on advertising, scholars reflect on some of the questions they may ask about an ad before making...
Complete College America
The Marshmallow Reading/Writing Project
Which option would most children choose: One marshmallow now, or two marshmallows in 10 minutes? Learners watch the social experiment on video and discuss their observations. They then read articles and work in small groups to analyze...
EngageNY
TASC Transition Curriculum: Workshop 6
Is a college education necessary for success in today's world? The class investigates the question, along with others at the end of the sixth workshop in a 15-part series. The lesson plan has four parts with multiple activities and...
Curated OER
Data Analysis Challenge
In this data analysis worksheet, young scholars work with a partner to collect information for a survey. The information is then compiled into a graph. Students must indicate their survey question, the target audience, predict the...
Facing History and Ourselves
The Nazis in Power: Propaganda and Conformity
The Nazis used the power of propaganda to encourage confirmative views and the discrimination of Jews. A social studies resource illustrates these issues through discussion, image analysis, and a writing exercise.
Howard Hughes Medical Institute
Ebola: Disease Detectives
How did the Ebola virus first infect humans? Young virologists examine genetic sequences from the 2014 Sierra Leone outbreak to find similarities during a riveting activity. Following similar methods used by MIT and Harvard, partners...
Howard Hughes Medical Institute
Zebrafish and Skin Color
You may not know if that zebrafish in your fish tank is a model citizen—but it is definitely a model organism! What can we learn about ourselves from a tiny zebrafish? Discover more about the polygenic trait of skin color through a...
Curated OER
The Rooms in a Home
Enhance your foreign language students' skills to describe a house. After reading a description of rooms in a house in their target language, they work to answer corresponding questions correctly. Additionally, they view a PowerPoint...
Newseum
Persuasion Portfolios
After class members brainstorm a list of current social and political issues, groups each select a different topic from the list to research. Teams create a portfolio of at least 10 examples of stories about their issue, stories that...
Howard Hughes Medical Institute
What van Leeuwenhoek Saw
When van Leeuwenhoek saw cells and single-celled organisms for the first time, he knew these small things were a big deal! Share his discoveries with young learners through a narrated video, model-building activity, and scale study....