How do advertisers try to speak to you? Learners review a variety of advertisements and identify how they attempt to reach a particular targeted audience, as well as consider what type of audiences they might belong to as young adults.

Concepts

advertising, target audiences, marketing, audiences

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Additional Tags

english language arts

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Instructional Ideas

• Have students work to find one type of advertisement that is represented in unique ways in different publications (as in the Got milk? example)
• Expand the activity to address advertisements in other forms of media, such as video, online marketing, and Internet ads
• Remind learners the importance of taking into account the type of medium and publication used to host the advertisement

Pros

• Offers several extension and supplemental activity ideas
• Includes activity worksheet for reviewing advertisements

Cons

• None

Common Core

RI.7.1 RI.7.4 RI.7.5 RI.7.7 RI.8.1 RI.8.4 RI.8.7 RI.9-10.1 RI.9-10.7