What techniques do advertisers use to reach a target audience? Pupils discover the answer with the second of four Admongo lesson plans. Scholars learn about the most common strategies advertisers use to convince people to buy something. Then, they identify and write about persuasive techniques in newspaper and magazine ads.

Concepts

advertising, Media Literacy, information literacy, persuasive techniques, visual literacy, target audiences

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Additional Tags

english language arts

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Instructional Ideas

• Have small groups discuss the types of advertisements companies target to their age bracket
• Show students a series of ads and ask them to identify the target audience 

Classroom Considerations

• Requires several newspapers and magazines

Pros

• Includes a bonus worksheet to assign as homework or for extended practice
• Provides a link to an online extension activity 

Cons

• None

Common Core

RI.5.1 RI.6.1