This What Makes an Effective Ad? lesson plan also includes:
As an introduction to a series of related resources that examine political advertising and commercials from 1952-2012, class members use the provided rubric to analyze and rate the effectiveness of the emotion, persuasion, factual claims, and cinematic style of a series of presidential campaign ads.
- Update the resource by asking class members to examine recent campaign ads
- The first in a series of six related resources that examine political advertising and commercials from 1952-2012
- The seven-page resource includes an overview of the activity, discussion questions, detailed procedures, a link to the campaign ads, and a rubric for evaluating them