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Scholastic
Persuasive Communication (Grades 9–12)
Before your students reached your morning class to learn about persuasive writing, they probably saw dozens of examples of persuasive communication in the form of advertisements. A short, introductory lesson inspires class members to...
Scholastic
Identifying a Target Audience
How do advertisers try to speak to you? Learners review a variety of advertisements and identify how they attempt to reach a particular targeted audience, as well as consider what type of audiences they might belong to as young...
Federal Trade Commission
Ad Targeting and Techniques
What techniques do advertisers use to reach a target audience? Pupils discover the answer with the second of four Admongo lesson plans. Scholars learn about the most common strategies advertisers use to convince people to buy something....
Visa
The Influence of Advertising
Pupils become informed consumers and citizens with this lesson on the influence of advertising, identifying basic advertising techniques and discriminating between fact and claim in modern advertisements and commercials.
Curated OER
Persuasive Writing Skills Worksheets
What makes you want to buy that new car? Or vote for that popular politician? Study the persuasive techniques commonly found in advertisements or argumentative writing, including repetition, exaggeration, and fact vs. opinion.
British Council
Advertisement Storyboard
Lessons about advertising slogans are GR-R-REAT! Using the resource, pupils engage in an interactive activity to match advertisement blurbs with their corresponding product names. Next, they discuss famous slogans and identify where to...
Scholastic
Making Judgments Practice
Encourage young learners to identify persuasive writing techniques in a text with this resource, which includes two multiple-choice worksheets with advertisements for learners to analyze.
Federal Trade Commission
A Smarter Consumer
How can understanding advertisements make people better consumers? With the fourth and final instructional activity from the Admongo series on advertising, scholars reflect on some of the questions they may ask about an ad before making...
National Council for the Social Studies
Analyzing a Product or Political Advertisement
How do advertisements evoke specific thoughts and feelings? Class members find out through the exploration of the Internet, videos, television, magazines, radio, and posters. Learners investigate commercial advertisements, political...
Media Smarts
Marketing to Teens: Talking Back
Teach your class to talk back in a constructive and respectful way. This focuses in particular on talking back to the media and to advertisers when they have concerns. Learners participate in a brainstorm and then compose letters or...
Curated OER
Deciphering Propaganda Posters of World War I
What strategies are employed when creating propaganda? Your young historians will learn about six different techniques utilized in the construction of political propaganda, particularly in the advertisements of World War I. The...
Storytelling World
Maniac Magee
Add to children's enjoyment of the award-winning novel Maniac Magee with this fun collection of resources. From sequence of events and fact or fiction worksheets, to writing newspaper articles and creating advertisements based...
ReadWriteThink
Critical Media Literacy: Commercial Advertising
Commercial advertising—we can't get away from it, but do we realize just how often we are being advertised to? With this lesson, scholars analyze mass media to identify how its techniques influence our daily lives. Learners browse...
Balanced Assessment
The Contest
Good advertisers can make mathematics seem irrelevant. Teach your classes to use math to see through these tactics and make good decisions. The posed task has pupils analyze sweepstakes statistics to determine and compare the cost of...
Teaching Tolerance
Understanding How Digital Information Comes to You
Google, Yahoo!, Bing ... so many choices, so little time! Using the resource, scholars explore how different search engines affect the way they find information. After reading a handout on the topic and engaging in small group...
Media Smarts
Advertising All Around Us
Here is a set of advertising lessons, explore language, techniques, representation, and target audiences. Discuss the impact ads have on our daily lives. What do we see and how do they make us feel? Observe ads from around the...
Historical Thinking Matters
Social Security: 3 Day Lesson
What does social security reveal about the political and social culture of the 1930s? After beginning with a brief introductory video on the impact of the Great Depression and how various Americans, such as Huey Long and Francis...
Little Bit Studio
Bugs and Buttons 2
Playing with bugs and buttons has never been so much fun! Offering a variety of different activities, this is a great resource for developing basic skills in preschool and kindergarten-aged children.
Visa
Living On Your Own
Learners gain a realistic understanding of what is required for independent living. They begin by setting up a budget based on needs and lifestyle, and then use worksheets and a presentation to practice such skills as reading a...
Visa
Cars and Loans
What's the best way to pay for a car? Should I buy used or new? Can I realistically afford a car? Pupils discover the ins and outs of buying a car, from how to shop for car insurance to the advantages and...
Visa
Road Rules: Researching and Buying a Car
How do the loan principal, interest rate, and term all factor into a monthly car payment? Introduce your class to some of the key steps and considerations of obtaining a loan and purchasing a car.
Spur Design
PrestoBingo Colors
Open children's eyes to the wonderful world of colors with a fun interactive game. From red, blue, and green to garnet, sapphire, and chartreuse, this resource engages young students in learning about all sorts...
Rodrigo Neri
myHomework Student Planner
If you've been itching to replace your students' worn, lost, or insufficient paper planners, and to dramatically improve the efficiency of your own communication with your class members, then this is...
K12 Reader
An Interview with President Lincoln
What would you ask Abraham Lincoln if you had the chance? Class members draft interview questions for the 16th U.S. President, and imagine what his responses would be.
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