Lesson Plan
Scholastic

Persuasive Communication (Grades 9–12)

For Teachers 9th - 12th Standards
Before your students reached your morning class to learn about persuasive writing, they probably saw dozens of examples of persuasive communication in the form of advertisements. A short, introductory lesson inspires class members to...
Activity
Scholastic

Identifying a Target Audience

For Teachers 6th - 9th Standards
How do advertisers try to speak to you? Learners review a variety of advertisements and identify how they attempt to reach a particular targeted audience, as well as consider what type of audiences they might belong to as young...
Lesson Plan
1
1
Federal Trade Commission

Ad Targeting and Techniques

For Teachers 5th - 6th Standards
What techniques do advertisers use to reach a target audience? Pupils discover the answer with the second of four Admongo lesson plans. Scholars learn about the most common strategies advertisers use to convince people to buy something....
Lesson Plan
Visa

The Influence of Advertising

For Teachers 7th - 10th Standards
Pupils become informed consumers and citizens with this lesson on the influence of advertising, identifying basic advertising techniques and discriminating between fact and claim in modern advertisements and commercials.
Worksheet
Curated OER

Persuasive Writing Skills Worksheets

For Students 4th - 8th Standards
What makes you want to buy that new car? Or vote for that popular politician? Study the persuasive techniques commonly found in advertisements or argumentative writing, including repetition, exaggeration, and fact vs. opinion.
Lesson Plan
British Council

Advertisement Storyboard

For Teachers 6th - 12th Standards
Lessons about advertising slogans are GR-R-REAT! Using the resource, pupils engage in an interactive activity to match advertisement blurbs with their corresponding product names. Next, they discuss famous slogans and identify where to...
Worksheet
Scholastic

Making Judgments Practice

For Students 3rd - 5th Standards
Encourage young learners to identify persuasive writing techniques in a text with this resource, which includes two multiple-choice worksheets with advertisements for learners to analyze.
Lesson Plan
1
1
Federal Trade Commission

A Smarter Consumer

For Teachers 5th - 6th Standards
How can understanding advertisements make people better consumers? With the fourth and final instructional activity from the Admongo series on advertising, scholars reflect on some of the questions they may ask about an ad before making...
Organizer
National Council for the Social Studies

Analyzing a Product or Political Advertisement

For Students 6th - 12th Standards
How do advertisements evoke specific thoughts and feelings? Class members find out through the exploration of the Internet, videos, television, magazines, radio, and posters. Learners investigate commercial advertisements, political...
Lesson Plan
Media Smarts

Marketing to Teens: Talking Back

For Teachers 8th - 12th
Teach your class to talk back in a constructive and respectful way. This focuses in particular on talking back to the media and to advertisers when they have concerns. Learners participate in a brainstorm and then compose letters or...
Lesson Plan
Curated OER

Deciphering Propaganda Posters of World War I

For Teachers 7th - 12th Standards
What strategies are employed when creating propaganda? Your young historians will learn about six different techniques utilized in the construction of political propaganda, particularly in the advertisements of World War I. The...
Workbook
1
1
Storytelling World

Maniac Magee

For Students 4th - 8th Standards
Add to children's enjoyment of the award-winning novel Maniac Magee with this fun collection of resources. From sequence of events and fact or fiction worksheets, to writing newspaper articles and creating advertisements based...
Lesson Plan
1
1
ReadWriteThink

Critical Media Literacy: Commercial Advertising

For Teachers 6th - 8th Standards
Commercial advertising—we can't get away from it, but do we realize just how often we are being advertised to? With this lesson, scholars analyze mass media to identify how its techniques influence our daily lives. Learners browse...
Assessment
1
1
Balanced Assessment

The Contest

For Students 9th - 12th Standards
Good advertisers can make mathematics seem irrelevant. Teach your classes to use math to see through these tactics and make good decisions. The posed task has pupils analyze sweepstakes statistics to determine and compare the cost of...
Lesson Plan
Teaching Tolerance

Understanding How Digital Information Comes to You

For Teachers 9th - 12th Standards
Google, Yahoo!, Bing ... so many choices, so little time! Using the resource, scholars explore how different search engines affect the way they find information. After reading a handout on the topic and engaging in small group...
Lesson Plan
Media Smarts

Advertising All Around Us

For Teachers 5th - 6th Standards
Here is a set of advertising lessons, explore language, techniques, representation, and target audiences. Discuss the impact ads have on our daily lives. What do we see and how do they make us feel? Observe ads from around the...
Lesson Plan
Historical Thinking Matters

Social Security: 3 Day Lesson

For Teachers 7th - 12th Standards
What does social security reveal about the political and social culture of the 1930s? After beginning with a brief introductory video on the impact of the Great Depression and how various Americans, such as Huey Long and Francis...
App
1
1
Little Bit Studio

Bugs and Buttons 2

For Students Pre-K - 2nd Standards
Playing with bugs and buttons has never been so much fun! Offering a variety of different activities, this is a great resource for developing basic skills in preschool and kindergarten-aged children.
Lesson Plan
Visa

Living On Your Own

For Teachers 7th - 10th Standards
Learners gain a realistic understanding of what is required for independent living. They begin by setting up a budget based on needs and lifestyle, and then use worksheets and a presentation to practice such skills as reading a...
Lesson Plan
Visa

Cars and Loans

For Teachers 7th - 10th Standards
What's the best way to pay for a car? Should I buy used or new? Can I realistically afford a car? Pupils discover the ins and outs of buying a car, from how to shop for car insurance to the advantages and...
Lesson Plan
Visa

Road Rules: Researching and Buying a Car

For Teachers 9th - 12th Standards
How do the loan principal, interest rate, and term all factor into a monthly car payment? Introduce your class to some of the key steps and considerations of obtaining a loan and purchasing a car.
App
Spur Design

PrestoBingo Colors

For Students Pre-K - 2nd Standards
Open children's eyes to the wonderful world of colors with a fun interactive game. From red, blue, and green to garnet, sapphire, and chartreuse, this resource engages young students in learning about all sorts...
App
Rodrigo Neri

myHomework Student Planner

For Students 6th - Higher Ed
If you've been itching to replace your students' worn, lost, or insufficient paper planners, and to dramatically improve the efficiency of your own communication with your class members, then this is...
Worksheet
K12 Reader

An Interview with President Lincoln

For Students 4th - 7th Standards
What would you ask Abraham Lincoln if you had the chance? Class members draft interview questions for the 16th U.S. President, and imagine what his responses would be.

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