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We found 466 resources with the concept advertising
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Language and Creativity
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Persuasion Across Time and Space Instructional Unit
Five lessons comprise the Persuasion Across Time and Space Instructional Unit module. Middle schoolers examine the persuasive techniques used in video and print advertisements and how ethos, pathos, and logos appeals are used in...
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Civics Curriculum Guide
The 10 lessons in the Civics Curriculum Guide series, designed for high schoolers, contain 28 activities focused on important civic topics. Young scholars consider what it means to be an American and a good citizen, examine the Four...
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KidsHealth in the Classroom: Health Problems Series Grades 9-12
The KidsHealth in the Classroom: Health Problems Series for high schoolers is divided into 18 lessons that examine alcohol, tobacco, and other drugs; emotional and behavioral health; infectious diseases; and conditions such as diabetes,...
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Crash Course: Media Literacy
Viewers take a Crash Course in Media Literacy. They watch 12 videos that take them through media history, the positive and negative effects of media, and regulations and policies affecting media producers. The series aims to help viewers...
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Crash Course: Economics
Nudge Theory, Game Theory, and Oligopoly? A 35-part video Crash Course goes beyond supply and demand and provides young economists with everything they need to know about economics. Based on the 2015 AP Economics guidelines, the...
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Practical Money Skills: Lessons for Special Needs Students
Help special needs learners develop the money management skills they need to prepare for living on their own. The collection of 10 lessons cover budgeting, shopping, banking, saving and investing, understanding credit, and much more....
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Admongo Lesson Plans
Ads no longer target just teens and adults. Kids from eight to 12 have become the focus of a whole new generation of advertisers. A collection of four resources help tweens develop the critical thinking skills they need to understand...
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Presidential Campaign Commercials 1952-2016
What better way to develop an awareness of the power of presidential campaigns ads than by analyzing them? The resources in this collection ask class members to develop criteria for evaluating effective ads, and to examine the claims,...
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History of Media Literacy Part 1: Crash Course Media Literacy #2
Even Plato understood the importance of media! Part of an ongoing series of media literacy videos, the resource takes viewers to where it all began ... ancient Greece. The video covers the emergence of media and the written word, the...
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The Ethics of Propaganda
What are the short and long-term consequences for consumers and producers of modern media propaganda? Class members ponder this essential question as their unit study of ethics of propaganda concludes. After examining two case studies,...
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Understanding Viral Messages
Imagine advertising for a product but not being paid to do so. Welcome to the world of Viral Messaging. Class members first view a T-Mobile flash mob video that went viral and has been seen by over 14 million viewers. After analyzing the...
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Media Literacy
Young learners today are bombarded by media manipulation. Help them develop the skills they will need to become savvy 21st century media consumers with a unit on media literacy.
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Influence of Advertising
Can you believe that your learners will see anywhere from 20,000 to 40,000 advertisements this year? Make use of all that time with a five-part lesson about advertising techniques, which teaches individuals to observe the ways companies...
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Making Judgments Practice
Encourage young learners to identify persuasive writing techniques in a text with this resource, which includes two multiple-choice worksheets with advertisements for students to analyze.
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Social Security: 3 Day Lesson
What does social security reveal about the political and social culture of the 1930s? After beginning with a brief introductory video on the impact of the Great Depression and how various Americans, such as Huey Long and Francis...
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Become a Journalist
Explore the newspaper as a unique entity with a detailed and extended unit. The unit requires learners to consider the newspaper's role in democracy, think about ethics, practice writing and interviewing, and examine advertising and news...
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Evaluating Financial Information
Advertising is all around us. Sometimes those advertisements are directed at young people, so it's important for youngsters to recognize false advertising and fraud when they see it. That's what this instructional activity is all about....
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Advertising in the Contemporary World: An Introduction to Persuasive Texts
Beginning a persuasive writing unit with your middle schoolers? Approach it through something that persuades us all: advertising! Through studying video and print advertisement, your class will practice Common Core skills for reading...
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Selling Obesity
Learners examine health issues that are associated with our fast food culture, and the advertising of it. They begin with a snack-food survey to assess their own eating habits. Pupils are encouraged to think critically throughout the...
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Looks Good Enough to Eat
Students examine food photography and the different techniques used by food stylists to make foods look appealing in advertisements. After learning some of the tricks of the trade, students plan and shoot their own food advertisements.
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Yellow Pages Ad-dition
Students determine the revenue generated by sample pages from the Yellow Pages. They discuss the value of advertising a business in this venue. They use the local telephone directory and some fictitious ad rates to lead their inquiry.
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Deconstructing an Advertisement
Bring in a stack of magazines and distribute this advertisement analysis worksheet to your emerging analysts. As your class members ponder an ad, they answer a series of questions to help them perform a complete analysis. They consider...
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Marketing to Teens: Marketing Tactics
Enlighten young consumers to advertising techniques aimed specifically at their generation. Have learners answer questions about how advertisements are geared for a younger audience, then have them practice selling to other teenagers....
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Magazine Production
Analyze magazines as a class, looking carefully for the target audience, advertisements, and topics presented. Small groups then work as a publication team and receive a magazine that they have to "sell." Each individual has a different...