New ReviewWhat impact do advertisements have on Internet users? Pupils explore the topic in the third video of the digital media literacy set. Scholars discover the tactics advertisers use to get people's attention (and clicks). They learn about...

New ReviewMonster trucks, action figures, and video games. Are these toys designed for boys or girls? Scholars work in small groups to find and categorize examples of boy and girl toys from catalogs. Next, learners analyze the two sets of pictures...

New ReviewAdvertisers know how to use persuasive techniques to create powerful visuals that inform and influence others. Class members examine these techniques and then demonstrate their knowledge as they craft posters, flyers, collages, etc. for...

Ever wonder if that miracle product in the commercial is really a miracle? Chances are, the only miraculous part is how many people the advertisers are able to convince to buy it! Class members look over short descriptions of techniques...

Are some characteristics more desired than others?Scholars examine attributes of characters in books, models in catalogs, and articles in magazines. Discussion leads to identifying characteristics they see more often as well as...

What messages are relayed through magazines? How do magazines shape ideas about people? Scholars analyze a group of magazines focused on teen girls and women. After completing reading comprehension advertisement questioning and group...

Advertising and marketing tells young people what to buy, how they should look, and where they should shop. Scholars take part in examining advertisements and marketing strategies using an eye-opening resource. They carry out reading...

Life is not always fair. Who's heard that before? This same concept moves to a larger scale using prejudice and bias. Pupils discuss where prejudice attitudes derive and how they develop throughout life. Reading comprehension...

The average cost a 30-second advertisement during the Superbowl is $4 million. Are ads really worth the money? Are people really influenced by them? Scholars take a look at magazine ads and carry out discussion to determine what...

Are advertisements really mind games that persuade people to buy products? Scholars analyze popular ads and think about how these ads influence them. They use reading advertisement comprehension skills and work in groups to analyze...

Create a company, advertise it, and hope it grows. The seventh of eight parts in the Google CS First Friends unit challenges future business leaders to apply computer coding to create an advertisement for a company. After pairs come  up...

Commercial breaks are for more than refilling snacks! Pupils work on reading comprehension advertisement skills and analyze a variety of television commercials. They take part in discussion about the purpose of the commercial, the...

How many pairs of Nikes® or Apple® products are in the average American home? What makes someone buy one particular type of laundry detergent over another? Scholars grapple with these questions as they develop a list of brands they use...

Ads here, ads there, ads everywhere—but what do they communicate? Pupils discuss this topic and develop a list of personal values. They then work as creative directors at an advertising firm to create billboards that reflect community...

Has the media really turned to the dark side? Explore the magic of misinformation through a video from a media literacy series. Content includes wartime propaganda, political ads, and the entertainment industry.

Even Plato understood the importance of media! Part of an ongoing series of media literacy videos, the resource takes viewers to where it all began ... ancient Greece. The video covers the emergence of media and the written word, the...

In what direction is our wired world going? Scholars prepare to interact with the technology of the future using a video from a series that focuses on media literacy. The narrator proposes viewers keep a skeptical mind as they interact...

Ever notice how that pair of shoes you looked at online last week seems to be following you? Introduce young consumers to the world of online advertising with a well-written, media literacy video, part of an ongoing series. Viewers...

Heard any good jingles lately? Chances are, you thought of several while you read this! Part of an extensive media literacy series, the video explores the world of advertising. Viewers see examples of different types of advertising,...

How well does your class understand the types of media they use every day? Introduce them to the concept of media literacy with the first video in a Crash Course series on media literacy. Viewers discover the definition and types of...

Attention! Attention! Scholars investigate the concept of attention-grabbers in advertising a product or a cause. They use the ninth installment of a 10-part County Solutions - High School series to analyze t-shirts, bumper stickers,...

The use of tobacco and alcohol use among young people is increasing. Vaping in particular, is gaining popularity with middle and high school students. A colorful infographic details the top four sources of advertising accessed by young...

Vaping is increasingly popular with young people. Small wonder given the marketing strategies used by the companies that produce E-cigarettes and vaping flavors like menthol, chocolate, and candy. Check out an infographic that identifies...

Telling young people to just say no can be difficult in a world that inundates them with messages to just say yes. A lesson on media messages encourages teenagers to analyze song lyrics and advertisements that mention drugs and/or...