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Lesson Plan
PwC Financial Literacy

Evaluating Financial Information

For Teachers 6th - 8th
Advertising is all around us. Sometimes those advertisements are directed at young people, so it's important for youngsters to recognize false advertising and fraud when they see it. That's what this instructional activity is all about....
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Lesson Plan
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Curated OER

Advertising in the Contemporary World: An Introduction to Persuasive Texts

For Teachers 7th - 8th Standards
Beginning a persuasive writing unit with your middle schoolers? Approach it through something that persuades us all: advertising! Through studying video and print advertisement, your class will practice Common Core skills for reading...
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Lesson Plan
Curated OER

Springfield Digital Storytelling Project #6: Grapes Commercial

For Teachers 6th
Here is a fabulous lesson that should have your class very excited! They utilize the GRAPES formula in order to produce a commercial like ones we see on TV. Working in pairs, they must come up with a script, take video, provide music,...
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Lesson Plan
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US Institute of Peace

Organizations Working for Peace

For Teachers 6th - 8th Standards
We're all in this together! Show young scholars that peace is a process and having the support of like-minded people can make it happen. 13th in a series of 15 peace building activities, groups conduct research on a peace organization,...
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Lesson Plan
Scholastic

Presenting Persuasively (Grades 6-8)

For Teachers 6th - 8th
Teens and pre-teens are a prime target for advertisers, so how are they doing it? An interactive instructional activity highlights the strategies used by advertisers, such as visual imagery and verbal clues. Then, a short writing...
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Lesson Plan
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Museum of the Moving Image

AdMaker, Obama vs. McCain, “Fundamentals” (2008)

For Teachers 9th - 12th
Truth is often left on the cutting room floor when political ads are produced. After viewing the 2012 backfire ad, "Fundamentals" that takes John McCain's comments on the US economy out of context, class groups edit the audio and video...
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Lesson Plan
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Museum of the Moving Image

AdMaker, Nixon vs. Humphrey, “Convention” (1968)

For Teachers 9th - 12th
After viewing the infamous 1968 Presidential campaign ad, "Convention," groups use AdMaker to create their own 30 second ad that features Richard Nixon rather than Hubert Humphrey.
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Lesson Plan
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Museum of the Moving Image

Playing on Emotions: Focus on Political Ads Featuring Children

For Teachers 9th - 12th
Political ads are designed to play on viewers' emotions. The focus of this resource is on ads that feature children, either to establish the candidate as family friendly, or to create fear for children in the minds of viewers. Groups...
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Organizer
National Council for the Social Studies

Analyzing a Product or Political Advertisement

For Students 6th - 12th Standards
How do advertisements evoke specific thoughts and feelings? Class members find out through the exploration of the Internet, videos, television, magazines, radio, and posters. Learners investigate commercial advertisements, political...
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Lesson Plan
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ReadWriteThink

Critical Media Literacy: Commercial Advertising

For Teachers 6th - 8th Standards
Commercial advertising—we can't get away from it, but do we realize just how often we are being advertised to? With this lesson, scholars analyze mass media to identify how its techniques influence our daily lives. Learners browse...
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Lesson Plan
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Practical Money Skills

Protecting Your Money

For Teachers 6th - 12th
How can you tell if a commercial or salesperson is being misleading? Encourage your learners to protect themselves and their money with a lesson about consumer rights. They review laws that keep consumers safe from faulty claims and...
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Lesson Plan
Media Smarts

Who's on First? Alcohol Advertising and Sports

For Teachers 6th - 8th
Middle schoolers examine how alcohol companies use sponsorship of sports to promote their products. They complete a survey, analyze the results, and research the sports sponsorship portfolios of five beer companies.
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Lesson Plan
Curated OER

You've Gotta Have a Gimmick!: A Lesson in Junk Food Advertising

For Teachers 5th - 7th
Students examine marketing techniques used in television and magazine snack food ads. They analyze and discuss Internet kids clubs, complete various handouts that examine ads for food, and create a commercial for a food product.
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Lesson Plan
Curated OER

Team Up for Sports Marketing

For Teachers 3rd - 12th
Students choose a sport and promote a real or imaginary team by creating press releases, business cards, and ads or commercials.
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Lesson Plan
Curated OER

Persuasive Writing

For Teachers 4th - 7th
Use a quick bell-ringer to interest your class in the art of persuasion. They brainstorm where they find examples of persuasion in their lives and identify who is trying to persuade them. Then they either fish through magazines or look...
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Lesson Plan
Curated OER

Marketing to Teens: Introduction

For Teachers 7th - 12th
An introductory activity shows learners how pervasive and influential advertising is in our culture; particularly, how teenagers are actively targeted by advertisers. As teenagers, your students already have all the information they need...
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Lesson Plan
Media Smarts

Selling Tobacco

For Teachers 7th - 10th
Take a look at tobacco advertising techniques through the decades. Students analyze the differences in strategies, and write an essay on the advertising history of one brand of tobacco, how tobacco advertising has changed over time, or...
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Lesson Plan
Curated OER

Short Story Commercials

For Teachers 6th - 8th
Learners read short story selections, and work with classmates to produce commercials using digital video equipment.
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Lesson Plan
Curated OER

The Price of Happiness: On Advertising, Image, and Self Esteem

For Teachers 9th - 12th
Are your young scholars aware of the effect advertising can have on their self-image, self-esteem, and happiness? This lesson from the Media Awareness Network is aimed at increasing that awareness and mitigating any negative effects it...
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Lesson Plan
Curated OER

Commercials...What Are They Saying?

For Teachers 5th - 8th
Students identify how culture and experiences influence people's perceptions of places and regions. They list and apply the generalizations pulled from these observations.
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Lesson Plan
Curated OER

Superbowl XXXVII Ads: Who Wins Here?

For Teachers 11th - 12th
Students research what experts and viewers thought about the commercials shown during Super Bowl XXXVII, paying special attention to the reason ads very popular or not. Students prepare a notebook or a PowerPoint presentation on the Best...
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Lesson Plan
Curated OER

Values and Images Reflected in TV Commercials

For Teachers 9th - 12th
Pupils view commercials from American and Latin American cultures and discuss the values and selling strategies used in each commercial.
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Lesson Plan
Curated OER

Words That Sell

For Teachers 6th - 12th
Explore words, definitions, their connotations and associations with brand names. Middle and high schoolers identify words used in commercials and determine their effect upon the consumer population. They explore how meanings are...
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Lesson Plan
Curated OER

Get Dramatic: Reduce, Reuse, Recycle

For Teachers 2nd - 5th
Students explain reducing, recycling and reusing. In this science/ arts instructional activity, students create a commercial and display a backdrop made out of recycled goods. Additionally, students write written responses to writing...