Ever seen the labels "sponsored content," "native advertising," "advertorial," "paid post," "#ad," or "#sponsored?" If so, then you are looking at advertisements that are designed to appear as news stories. Learn how to tell the...

Commercial advertising—we can't get away from it, but do we realize just how often we are being advertised to? With this lesson, scholars analyze mass media to identify how its techniques influence our daily lives. Learners browse...

The activities in this packet are designed to ensure that all class members have the necessary background knowledge to successfully engage in an assessment of advertisement appeals. After examining a series of ads, individuals use the...

Let your young programmers' creativity and programming knowledge shine with this culminating activity. Coders put together everything they know about using text commands, drawing, and animation to create a unique ad. This activity could...

Advertising for the purpose of influencing public policy regarding the use of alternative fuels is the focus of an innovative and engaging lesson. Learners are split up into six team in order to create an advertising campaign that...

What are some of the pros and cons of staying young forever? With the Peter Pan resource, learners discover the magical world of Neverland. Scholars create advertisements that promote eternal youth, and then write persuasive pitches for...

Challenge scholars to speak up about a topic by creating a public service announcement or social media blitz about an issue they feel passionate about. Have them research their issues, then decide the best way to take their messages to...

What is "viral marketing" and how does it relate to mathematics? Young mathematicians use exponential functions to develop a mathematical model for a business advertising campaign. Learners then see how their campaigns increase...

For this working with a partner worksheet, students observe four job advertisements from a newspaper with missing parts in each ad and communicate verbally to discover the missing sections, and fill in the blanks. Students write 18 short...

How do advertisers try to speak to you? Learners review a variety of advertisements and identify how they attempt to reach a particular targeted audience, as well as consider what type of audiences they might belong to as young...

Advertisers know how to use persuasive techniques to create powerful visuals that inform and influence others. Class members examine these techniques and then demonstrate their knowledge as they craft posters, flyers, collages, etc. for...

After learning why it is important to limit salt, fat, and sugar in their diets, divide your class into pairs or groups to complete this project. Each group will create two charts: unhealthy and healthy foods. They will cut out food...

In this social studies worksheet, students discover how to be an informed consumer by first reading 10 questions pertaining to marketing, advertising and purchasing choices. Students use Internet searches to find the answers. There are...

Your class members will have the opportunity to practice the valuable skill of constructing a personal budget using real-world resources, such as a car advertisement and grocery list. They will take into consideration monthly and yearly...

As part of a study of well-known psychologists, class members create a name, a business logo, an advertisement for TV, online, radio, or print, and a pamphlet for the business run by one of the psychologists on a provided list. An...

Everyone loves a good sale! A straightforward lesson provides practice with calculating a percent off of a product. Using ads from Amazon, individuals calculate the percent off the ad does not show. Pupils see the answer after revealing...

How much coffee can you actually drink? An intriguing lesson has learners consider an advertisement for a bottomless mug of coffee. While considering the price of the mug, they analyze different scenarios to determine the cost-saving...

What are the key components of an effective cover letter? Using the resource, scholars read about the importance of sending an introductory letter to prospective employers. Next, they complete graphic organizers detailing what...

A Reading Adventure pack explores the busy life of bees. After reading a fiction and nonfiction text, scholars complete three hands-on activities. Participants invent a robot that can do the work of bees, cheers to hardworking bees with...

The key idea in this interactive exercise designed for high schoolers is that figurative language, especially similes, and metaphors, add layers of meaning to a text. Users examine examples from speeches, ads, movie dialogue, and poems,...

These three worksheets will help get your World War I propaganda poster project well on its way! It offers sample images of various types of propaganda topics, such as buying victory bonds or joining military forces. It then provides a...

Here is a fabulous instructional activity that should have your class very excited! They utilize the GRAPES formula in order to produce a commercial like ones we see on TV. Working in pairs, they must come up with a script, take video,...

What does social security reveal about the political and social culture of the 1930s? After beginning with a brief introductory video on the impact of the Great Depression and how various Americans, such as Huey Long and Francis...

Students build their own city. In this grammar lesson, students view ads for popular vacation spots. Students take note of the correct capitalization in the ads. Students then create their own city and make a travel brochure for that...