Psychology Goes to Madison Avenue

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This Psychology Goes to Madison Avenue activity also includes:

As part of a study of well-known psychologists, class members create a name, a business logo, an advertisement for TV, online, radio, or print, and a pamphlet for the business run by one of the psychologists on a provided list. An engaging way to share the contributions and varying perspective of figures in the field of psychological science.

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CCSS: Adaptable
Instructional Ideas
  • Keep samples of the project to use as models for subsequent classes
  • To prepare for the project, have class members collect samples of logos, advertisements, and pamphlets for local businesses
Classroom Considerations
  • The activity, the third in a sequence of three, aligns with the National Standards for High School Psychology Curricula
  • Caution class members about using the Internet to research local psychologists
  • Includes a list of requirements for the project
  • No rubric is included for the project
Common Core