Curated OER
Understanding the Influence of the Media
Critically analyze advertising techniques, such as circular reasoning, bandwagon, testimonial, and repetition, with worksheets that effectively discuss and illustrate how the media aims to influence.
Curated OER
Bias and Crime in Media
Critical thinking and social justice are central themes for this resource on bias and crime in media. The class views and discusses an incisive PSA that highlights assumptions based on race. Small groups read newspaper opinion pieces...
Curated OER
Find The Hidden Message: Media Literacy in Primary Grades
Learners practice listening to and reading various types of media and text. In groups, learners use video, newspapers, magazines, and more to compare and contrast different types of information. They identify the differences between fact...
ReadWriteThink
Critical Media Literacy: Commercial Advertising
Commercial advertising—we can't get away from it, but do we realize just how often we are being advertised to? With this lesson plan, scholars analyze mass media to identify how its techniques influence our daily lives. Learners browse...
Southern Poverty Law Center
Analyzing Gender Stereotypes in Media
Why might toy advertisers use gender stereotypes to sell their products? Young people think critically about media messages and its role in gender stereotyping with a thought-provoking lesson plan.
Curated OER
News Journalism Across the Media: Introduction
Although students are aware of news as information that influences their perceptions of the world, they are often unaware of the various ways to present that information. Encourage them to investigate, discuss, analyze and make valuable...
Curated OER
The Function of Music
Explore concepts of audience, purpose and symbols in this lesson from Media Smarts that asks students to consider all the functions of music. Through a series of discussions and activities, your class will brainstorm possible functions...
Media Smarts
Thinking like a Citizen
Explore the influence social activism can have on important issues, and create a class full of young citizen activists. This plan calls for learners to participate in a whole class discussion and brainstorm about ways to effectively...
Curated OER
Television Newscasts
When we watch news broadcasts on television, we receive a much more visual perspective than when we read the newspaper. How do sets, clothing, and music contribute to our understanding of the story? Compare American and Canadian news...
NPR
Can You Beat Cognitive Bias?
In a time of fake news, media manipulation, and Internet trolls, a resource equips learners with the tools they need to recognize and combat resources that are designed to appeal to our cognitive biases. Introduce learners to five...
Media Smarts
Thinking About Television and Movies
As part of their study of the influence of TV and films, class members consider how music, lighting, costumes, camera angles, etc. are used to influence the response of viewers.
Curated OER
Magazine Production
Analyze magazines as a class, looking carefully for the target audience, advertisements, and topics presented. Small groups then work as a publication team and receive a magazine that they have to "sell." Each individual has a different...
Media Smarts
Newspaper Ads
Just how free is the press? After examining the advertising and propaganda techniques used by advertisers, class members consider the influence advertisers may exert over newspaper content.
Museum of the Moving Image
Political Ads in Historical Context
Campaign ads target both timely issues and general themes. Presidential campaign ads from 1952 and 1988 provide class members an opportunity to compare how the topics ads choose to address can dramatically influence election outcomes.
Media Smarts
Looking at Food Advertising
Tony The Tiger, The HoneyComb Kid, The Nestle Quick Bunny. As part of a study of the methods advertisers use to sell foods and how this advertising effects their food choices, kids create their own spokescharacter and/or jingle for one...
Curated OER
Dr. Seuss and Read Across America
What important facts about Dr. Seuss influenced the Read Across America movement...? This is the driving question of a research project that requires scholars to find information about Dr. Seuss' life and work. Class members write a...
Texas State Energy Conservation Office
Creating an Advertisement
Advertising for the purpose of influencing public policy regarding the use of alternative fuels is the focus of an innovative and engaging lesson. Learners are split up into six team in order to create an advertising campaign that...
Special Olympics
SO…What’s the Challenge?
What does it feel like to be the victim of intolerance? Class members engage in activities, watch a video, and reflect on their own experiences with intolerance or discrimination before creating a project designed to combat intolerance...
Media Smarts
Packaging Tricks
As part of their study of how advertisers use various techniques to influence consumers, kids examine the design, the promotions, and the product placement in the packaging of their favorite foods.
Museum of the Moving Image
Developing Critical Analysis
To gain an understanding of how images and sounds are used to influence viewers, class members analyze these features in Presidential campaign commercials from 1952-2012.
Special Olympics
SO…What’s the Challenge?
Whose responsibility is it to protect equal rights? Class members engage in a series of activities that create awareness of the prejudice and intolerance persons with disabilities face. They then create a message addressed to their...
Curated OER
Faking It
Middle school earth scientists describe the behavior of the Coriolis force. They compare and contrast conditions under which the Coriolis force has a significant impact with conditions under which it has very little. They model the...
NOAA
What's the Difference?
Due to the isolation of seamounts, their biodiversity offers a great deal of information on the development of biological and physical processes. Pupils use simple cluster analysis to rate the similarity and differences in biological...
Nemours KidsHealth
Smoking: Grades 3-5
Students discuss the pros and cons of smoking. For this smoking lesson, students navigate websites to find information on smoking and then participate in a discussion with specific discussion questions.