To gain an understanding of how images and sounds are used to influence viewers, class members analyze these features in Presidential campaign commercials from 1952-2012.

Concepts

presidential campaigns, advertising, comparing images

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Additional Tags

social studies

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Instructional Ideas

• Have groups analyze the images and sounds used in current campaign commericals

Classroom Considerations

• The third in a series of eight resources that examine presidential campaign commercials from 1952-2012

Pros

• The five-page resource includes an overview of the activity, the plan, discussion questions, as well as extension and homework activities
• Links to the ads are provided in the Included Materials section below

Cons

• None