Political Ads in Historical Context

Campaign ads target both timely issues and general themes. Presidential campaign ads from 1952 and 1988 provide class members an opportunity to compare how the topics ads choose to address can dramatically influence election outcomes.

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Instructional Ideas

  • Have groups analyze how a current ad addresses an issue and/or a general theme
Classroom Considerations

  • The fourth in a series of eight resources that examine presidential campaign commercials from 1952–2012
  • The lessons are culmulative and viewers are expected to apply what they have learned in previous sessions to the ads under study
Pros

  • The five-page packet includes background information on the ads, discussion questions, extension activities
  • Links to the ads are provided in the Included Materials section below
Cons

  • None