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This Sponsored Content as Propaganda lesson plan also includes:
What is sponsored content? Who produces sponsored content? Why? Is it fair or unfair? What are the privacy implications for consumers? To answer these questions, class members view a model screencast before crafting their own that analyzes the native advertising found on a website.
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CCSS:
Adaptable
Concepts
Additional Tags
Instructional Ideas
- Instruct class members to keep track of the sponsored content that appears in broadcast news, films, and music videos they view
- Have individuals examine the sponsored content ads that appear on their devices and trace the pathway used to provide this advertising
Classroom Considerations
- NOTE: Strong and inappropriate language is used throughout the John Oliver video; preview the video to determine if appropriate for your classroom
- The video is humorous and makes clear the issues surrounding sponsored content; however, it is not essential to the lesson
- The fifth in a series of six resources designed to help learners develop the critical thinking skills required of 21st century Internet users
Pros
- The three-page packet includes a detailed plan, worksheets, a model screencast, and discussion questions
Cons
- No rubric is provided for the screencast project