What is sponsored content? Who produces sponsored content? Why? Is it fair or unfair? What are the privacy implications for consumers? To answer these questions, class members view a model screencast before crafting their own that analyzes the native advertising found on a website.

Concepts

advertising, media analysis, propaganda, propaganda techniques

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Additional Tags

social studies

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Instructional Ideas

• Instruct class members to keep track of the sponsored content that appears in broadcast news, films, and music videos they view
• Have individuals examine the sponsored content ads that appear on their devices and trace the pathway used to provide this advertising

Classroom Considerations

• NOTE: Strong and inappropriate language is used throughout the John Oliver video; preview the video to determine if appropriate for your classroom
• The video is humorous and makes clear the issues surrounding sponsored content; however, it is not essential to the lesson
• The fifth in a series of six resources designed to help learners develop the critical thinking skills required of 21st century Internet users

Pros

• The three-page packet includes a detailed plan, worksheets, a model screencast, and discussion questions

Cons

• No rubric is provided for the screencast project

Common Core

RI.9-10.1 RI.9-10.2 RI.9-10.4 RI.9-10.5 RI.9-10.8 RI.11-12.1 RI.11-12.2 RI.11-12.4 RI.11-12.5 RI.11-12.8