Brown University
The Candidates and Their Values: Election 2016
Voting for the next president of the United States is about finding the candidate who most closely aligns with your own values and sense of democracy. High schoolers become acquainted with the candidates from the 2016 election with a...
Roy Rosenzweig Center for History and New Media
Analyzing Political Campaign Commercials
Imagine a lesson that models for learners how to separate facts from opinions. How to detect bias. How to evaluate a source of information. How to identify propaganda. Although designed for middle schoolers, the activities in this packet...
C-SPAN
Presidential Candidate Research
Don't let the young citizens in your social studies class get all their election information from inflammatory commercials and arguing pundits. Use a lesson plan from C-SPAN to guide class members through an election season with a...
Curated OER
Political Commercials: Leading or Misleading Voters
High schoolers watch election commercials for a homework assignment. They analyze the commercials and create a commercial for a fictitious candidate using the techniques they observed.
Curated OER
Presidential Election 2000
Students examine the presidential candidates and their election platforms. They further analyze the platforms by creating a chart to determine which candidate most represents his or her beliefs and values.
Curated OER
Producing Commercials for Videotaping
Students explore television commercials to classify them into categorizes. In this commercial categories lesson, students brainstorm about commercials that catch their attention. Students analyze the categories for commercials and then...
Curated OER
Creating Commercials
Students are videotaped in an interview and then view commercial footage. In this creating commercials lesson plan, students view a commercial and write the components they find in it. Groups make commercials and share.
Museum of the Moving Image
Playing on Emotions: Focus on Political Ads Featuring Children
Political ads are designed to play on viewers' emotions. The focus of this resource is on ads that feature children, either to establish the candidate as family friendly, or to create fear for children in the minds of viewers. Groups...
National Council for the Social Studies
Analyzing a Product or Political Advertisement
How do advertisements evoke specific thoughts and feelings? Class members find out through the exploration of the Internet, videos, television, magazines, radio, and posters. Learners investigate commercial advertisements, political...
iCivics
Win the White House
Here is a unique and engaging approach to learning about the steps a presidential candidate must take during a campaign. Learners role play the part of a candidate in this online interactive, taking part in a presidential debate and then...
Curated OER
Growing Voters and Election 2004: Classroom Debate
Students research the issues and platforms of candidates and separate propaganda from process in order to choose a candidate to support. Students examine political parties and their contributions to shaping the foundation of the...
Curated OER
The Ad Campaign
Students explore how political candidates use mass media to deliver their messages to voters. Focusing on specific issues in the upcoming election, students create television commercials representing different parties' views.
Museum of the Moving Image
Understanding the Language of Political Ads
The verbal techniques and emotional appeals contained in the language used in political ads plays a vital role in creating the impact of the ad. As class members continue their study of Presidential campaign commercials from 1952–2012,...
Museum of the Moving Image
What Makes an Effective Ad?
As an introduction to a series of related resources that examine political advertising and commercials from 1952-2012, class members use the provided rubric to analyze and rate the effectiveness of the emotion, persuasion, factual...
Classroom Law Project
Should we believe everything we read? Becoming a discerning consumer of media
Class members investigate the role media should play in a healthy democracy. As part of this study, groups analyze political advertising, use FactCheck to assess not only the veracity of but the persuasions techniques used in candidates'...
Curated OER
Are There Any Heroes Out There?
Middle schoolers explore political candidates' viewpoints on issues that contribute to the "common good." In this political candidates lesson, students read and view mixed media to identify political issues that contribute to a civil...
Curated OER
Cartoons for the Classroom: Tooning into the Candidates, John Edwards
In this current events worksheet, students analyze a political cartoon about John Edwards and respond to 3 talking point questions.
Curated OER
Elect Me! Creating a Campaign Platform and Video Commercial
Young scholars conduct political campaigns. In this campaign investigation activity, students research political parties and political offices. Young scholars choose an office to run for and create election videos that incorporate...
Curated OER
Public vs. Private
Learners watch two commericals from previous presidential elections on the topic of healthcare. After reading an article, they identify the position of the various candidates for the 2008 election. In groups, they brainstorm their own...
Curated OER
The Media
Students explore political advertising. They discuss what informed voters should know about upcoming elections and identify the four main types of ads and view a video to identify the types of ads. Evaluating the ads, they identify...
Museum of the Moving Image
Evaluating Information: Focus on the 2008 Election
Just how true is the information contained in political ads? Determining the veracity of campaign ads from the 2008 presidential race is the focus of a instructional activity that introduces class members to several fact-checking resources.
Curated OER
May The Best Character Win
Students examine the financial committment to running a campaign. They discuss the difference between electroal and popular votes. They realize how involved a political campaign is!
Curated OER
The Populists Movement 1880s - 1890s
What is it about the Populists and The Wizard of Oz? Use hard facts about the Populist Movement to find out. The presentation provides good background information on the Populists, their political platform, and life in the 1890s. It then...
Curated OER
Deciphering Propaganda Posters of World War I
What strategies are employed when creating propaganda? Your young historians will learn about six different techniques utilized in the construction of political propaganda, particularly in the advertisements of World War I. The...