Class members investigate the role media should play in a healthy democracy. As part of this study, groups analyze political advertising, use FactCheck to assess not only the veracity of but the persuasions techniques used in candidates' speech and ads.

Additional Tags

social studies

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Instructional Ideas

• Have groups develop a presentation in which they fact check and analyze the appeals used in one campaign ad

Classroom Considerations

• The fifth in a series of eight resources that examine the US presidential election process
• Although developed for the 2008 US presidential election, the resource is easily adapted to the current election

Pros

• The 13-page packet includes a detailed plan, guiding questions for the analysis of advertisements, and information on techniques of persuasion in both print and broadcast media

Cons

• None