Federal Trade Commission
Ad Targeting and Techniques
What techniques do advertisers use to reach a target audience? Pupils discover the answer with the second of four Admongo lesson plans. Scholars learn about the most common strategies advertisers use to convince people to buy something....
Federal Trade Commission
Ad Creation
How would someone market a new cereal to space aliens? Using the third lesson from a four-part Admongo series on advertising, pupils learn about persuasive techniques companies use to convince consumers to purchase their products. As a...
Scholastic
Identifying a Target Audience
How do advertisers try to speak to you? Learners review a variety of advertisements and identify how they attempt to reach a particular targeted audience, as well as consider what type of audiences they might belong to as young adults.
Media Smarts
Marketing to Teens: Gender Roles in Advertising
Young learners explore gender roles in advertising by taking an ad campaign they have seen which is specifically directed to one gender, and redesigning the campaign to target the opposite gender. After leading a guided discussion about...
Curated OER
Deconstructing an Advertisement
Bring in a stack of magazines and distribute this advertisement analysis activity to your emerging analysts. As your class members ponder an ad, they answer a series of questions to help them perform a complete analysis. They consider...
National Council for the Social Studies
Analyzing a Product or Political Advertisement
How do advertisements evoke specific thoughts and feelings? Class members find out through the exploration of the Internet, videos, television, magazines, radio, and posters. Learners investigate commercial advertisements, political...
Curated OER
Sports Personalities in Advertising
During a series of four activities, class members examine and deconstruct advertising that features famous athletes. They determine target audiences, analyze ads, explore "emotional climate," and role play a meeting between a sports...
Curated OER
The Art of Advertising
Get your class thinking about advertising with this lesson plan. Over the course of 15 days, your class will discuss advertising techniques, study the concepts of pathos, logos, and ethos, and analyze the persuasive techniques of...
Curated OER
Magazine Production
Analyze magazines as a class, looking carefully for the target audience, advertisements, and topics presented. Small groups then work as a publication team and receive a magazine that they have to "sell." Each individual has a different...
Scholastic
Choose Your Words Wisely (Grades 9-12)
Words, words, words. The function of words in persuasive writing is the focus of a group activity that asks members to analyze how words advertisers use are designed to influence targeted audiences.
iCivics
Mini Lesson A: Monetization
Advertising is everywhere! Does your class know that their attention span is for sale, even when they're watching a simple news story? The second installment in a five-part series from iCivics examines the relationship between news...
Curated OER
Tobacco: Promotion Tactics and the Law
Youths aged 13 & 14 are most likely to notice and remember in-store tobacco promotions. Class members dissect tobacco advertising tactics and learn about relevant legislation by participating in guided discussion. Assessing...
Curated OER
Target Audience
Students explore and describe various persuasive tools used in advertisements, analyze advertisements provided by teacher, and identify target audiences. Students then work in groups to find advertisements aimed at assigned target...
Curated OER
Ads R Us: Understanding Target Marketing
Students build awareness of the way in which advertisers shape ads for specific audiences. They analyze the target audience intended for an advertisement and create their own targeted ads to demonstrate their understanding. They discuss...
Curated OER
Advertising Techniques And Target Audiences Used in Commercials
Students explain the power of advertising by researching advertising techniques, target audiences and a variety of ads. They learn and identify what advertising techniques are used: Bandwagon, Propaganda, and Testimonial.
Curated OER
Advertising Analysis
In ten questions, this advertising analysis activity addresses audience, persuasive techniques like logos, pathos, and ethos, as well as the purpose of the commercial. This is useful as homework while watching television, and it applies...
Curated OER
Classified Advertisements: Target Language Practice
Foreign language learners decipher the meanings of classified ads in the target language. They investigate a large collage created by the teacher of foreign language advertisements and discuss the content with classmates. Then they...
Curated OER
Media Awareness: the Basics of Advertising
Students explore marketing techniques. In this media awareness lesson, students watch instructor-selected advertising and identify the marketing techniques used in each of them. Students then create advertisements for products.
Curated OER
Deconstructing an Advertisement
Ethos, logos, and pathos. Class members use an inventory analysis to deconstruct the effects of an advertisement. They identify the target audience, the persuasive and color appeals used, as well as the diction, images, and tone.
Federal Trade Commission
A Smarter Consumer
How can understanding advertisements make people better consumers? With the fourth and final instructional activity from the Admongo series on advertising, scholars reflect on some of the questions they may ask about an ad before making...
Curated OER
Marketing to Teens: Marketing Tactics
Enlighten young consumers to advertising techniques aimed specifically at their generation. Have learners answer questions about how advertisements are geared for a younger audience, then have them practice selling to other teenagers....
Curated OER
Ad Creation
Students create an advertisement. In this writing lesson, students discuss how to create an ad for a product. Students write an ad for a cereal.
Curated OER
Advertising
Students complete a product analysis as a study of advertising. In this advertising lesson, students discuss advertising by putting up 10 product logos with the name of the products taken out. Students see how many products they can...
Scholastic
Presenting Persuasively (Grades 6-8)
Teens and pre-teens are a prime target for advertisers, so how are they doing it? An interactive activity highlights the strategies used by advertisers, such as visual imagery and verbal clues. Then, a short writing assignment puts those...