Teens and pre-teens are a prime target for advertisers, so how are they doing it? An interactive lesson highlights the strategies used by advertisers, such as visual imagery and verbal clues. Then, a short writing assignment puts those strategies into practice.

Concepts

persuasive techniques, persuasive text, advertising, imagery, commercials, persuasive arguments

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Additional Tags

english language arts

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Instructional Ideas

• Expand analysis by hanging advertisements around the room as part of a advertisement gallery walk
• Find current commercials online to use as examples

Classroom Considerations

• Use a digital version of an advertisement and display with a projector to make it easier to see the markup
• Requires teachers to find their own advertisements to use for analysis

Pros

• Uses real-world materials (advertisements) to help illustrate a concept
• Includes questions to perform a critical analysis of an advertisement

Cons

• None