Presenting Persuasively (Grades 6-8)

This Presenting Persuasively (Grades 6-8) lesson plan also includes:

Teens and pre-teens are a prime target for advertisers, so how are they doing it? An interactive lesson highlights the strategies used by advertisers, such as visual imagery and verbal clues. Then, a short writing assignment puts those strategies into practice.

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Instructional Ideas

  • Expand analysis by hanging advertisements around the room as part of a advertisement gallery walk
  • Find current commercials online to use as examples
Classroom Considerations

  • Use a digital version of an advertisement and display with a projector to make it easier to see the markup
  • Requires teachers to find their own advertisements to use for analysis
Pros

  • Uses real-world materials (advertisements) to help illustrate a concept
  • Includes questions to perform a critical analysis of an advertisement
Cons

  • None