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Lesson Plan
Media Smarts

Truth or Money

For Teachers 6th - 9th
Two compelling texts about tobacco companies' influence over editorial content in print media introduce readers to the concept of advertising censorship. After study and discussion, class members compose a mock "final column" by a...
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Lesson Plan
Curated OER

Analyzing Media Unit Sequence of Five Activities

For Teachers 7th
Seventh graders define terminology and explore the effects media has on our society and on individuals.  In this media evaluation lesson students work cooperatively and solve problems. 
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Lesson Plan
Media Education Lab

Understanding Viral Messages

For Teachers 9th - 12th Standards
Imagine advertising for a product but not being paid to do so. Welcome to the world of Viral Messaging. Class members first view a T-Mobile flash mob video that went viral and has been seen by over 14 million viewers. After analyzing the...
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Lesson Plan
Curated OER

Advertising

For Teachers 10th - 12th
Students explore the advantages/disadvantages of advertising and all it entails for the consumer. Public relations is examined in depth. In addition, media, slogans, promotion and elements of print and color are examined in detail.
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Lesson Plan
Curated OER

The Ad Campaign

For Teachers 6th - 12th
Students explore how political candidates use mass media to deliver their messages to voters. Focusing on specific issues in the upcoming election, students create television commercials representing different parties' views.
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Lesson Plan
Curated OER

Sports Personalities in Advertising

For Teachers 7th - 9th
During a series of four activities, class members examine and deconstruct advertising that features famous athletes. They determine target audiences, analyze ads, explore "emotional climate," and role play a meeting between a sports...
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Lesson Plan
Media Smarts

Newspaper Ads

For Teachers 2nd - 5th Standards
Just how free is the press? After examining the advertising and propaganda techniques used by advertisers, class members consider the influence advertisers may exert over newspaper content. 
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Lesson Plan
Media Smarts

Looking at Food Advertising

For Teachers 4th - 8th Standards
Tony The Tiger, The HoneyComb Kid, The Nestle Quick Bunny. As part of a study of the methods advertisers use to sell foods and how this advertising effects their food choices, kids create their own spokescharacter and/or jingle for one...
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Handout
Centers for Disease Control and Prevention

Youth Exposure to Advertising and E-Cigarette Use

For Teachers 6th - 12th Standards
Vaping is increasingly popular with young people. Small wonder given the marketing strategies used by the companies that produce E-cigarettes and vaping flavors like menthol, chocolate, and candy. Check out an infographic that identifies...
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Lesson Plan
Curated OER

Media Awareness: Key Concepts in Advertising

For Teachers 5th - 8th
Students examine the basic concepts of advertising.  In this media awareness lesson, students discuss target audience, art, and purpose in advertising to determine what makes an advertisement effective or ineffective.  Students evaluate...
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Lesson Plan
Curated OER

The Media and You

For Teachers 7th
Seventh graders discuss the main purposes of media. Using various advertisements, they identify the method used by the advertisers in each example. They use these methods to create and sell their own product to the class. They use the...
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Lesson Plan
Curated OER

Equipment Ad

For Teachers 3rd - 12th
Learners create a one-minute advertisement for a piece of sports safety equipment. They define the terms ad, advertisement, and commercial and demonstrate creative-thinking and creative-writing skills.
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Activity
Teaching Tolerance

Listen Up! PSA for Change

For Teachers 6th - 12th Standards
Challenge scholars to speak up about a topic by creating a public service announcement or social media blitz about an issue they feel passionate about. Have them research their issues, then decide the best way to take their messages to...
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Lesson Plan
Media Smarts

The Broadcast Project

For Teachers K - 8th
As part of a unit on media studies, kids are asked to chart their viewing habits, observe the advertising that sponsors their favorite shows, and then to imagine what they would broadcast if given a block of airtime.
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Lesson Plan
Media Smarts

Kids, Alcohol and Advertising - Understanding Brands

For Teachers 4th - 8th
Learners explore the importance of branding for developing customer loyalty and recognition of products.
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Lesson Plan
Curated OER

Media Literacy Unit - Part 4

For Teachers 7th
Seventh graders study how advertisers use techniques to sell their products. In this persuasive media lesson plan, 7th graders analyze media messages to find the advertiser's purpose. They examine different advertising techniques and...
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Lesson Plan
Curated OER

Techniques Used to Convey Media Messages

For Teachers 8th - 12th
Young scholars consider the impact of media messages. In this media awareness instructional activity, students discover the types of media techniques employed in advertising and share examples of each as they create media message collages.
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Lesson Plan
Curated OER

Literature And Human Rights: Questions to Apply to Literature, Other Texts, and Media

For Teachers 7th - Higher Ed
Students answer a variety of discussion questions about human rights and how they may apply to and influence formal literature, the media, educational textbooks, advertising, and commercial publications.
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Lesson Plan
Media Smarts

Kellogg Special K Ads

For Teachers 9th - 12th
Foster class discussion about body image with the resources and questions provided here. Focus on Special K's "look good on your own terms" ad campaign. Learners start by reading about this campaign and analyze a series of print ads,...
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Lesson Plan
Curated OER

Truth in Advertising

For Teachers 6th - 10th
Does propaganda exist in popular media? Explore the concept of propaganda in this media education lesson. Middle schoolers examine persuasive techniques used in commercials. They then create commercials that feature truthful information.
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Lesson Plan
Curated OER

Privacy and Online Life: Protect Yourself

For Teachers 7th - 10th
Help your class protect privacy, security, and their online profiles with this examination of social media, especially Facebook, and who can see what about each of us. Resource contains useful links for learners to conduct their own...
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Lesson Plan
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Federal Trade Commission

Ad Creation

For Teachers 5th - 6th Standards
How would someone market a new cereal to space aliens? Using the third lesson from a four-part Admongo series on advertising, pupils learn about persuasive techniques companies use to convince consumers to purchase their products. As a...
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Lesson Plan
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Federal Trade Commission

Ad Targeting and Techniques

For Teachers 5th - 6th Standards
What techniques do advertisers use to reach a target audience? Pupils discover the answer with the second of four Admongo lesson plans. Scholars learn about the most common strategies advertisers use to convince people to buy something....
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Unit Plan
Newspaper Association of America

Press Ahead!

For Teachers 6th - 8th Standards
Give class members some great news! A media unit teaches individuals about ethics, parts of a newspaper, business writing, photojournalism, and more topics that have to do with the press. Full of material for a variety of learners,...