Lesson Plan

Kellogg Special K Ads

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This Kellogg Special K Ads lesson plan also includes:

Foster class discussion about body image with the resources and questions provided here. Focus on Special K's "look good on your own terms" ad campaign. Learners start by reading about this campaign and analyze a series of print ads, discussing "ideal beauty" and marketing along the way. This plan includes procedures, print ads, three articles, and four possible final activities that activate critical thinking and writing skills.

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  • Applying concepts to a real-life commercial campaign helps make the ideas more meaningful for learners
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