Curated and Reviewed by
Lesson Planet
This The Broadcast Project lesson plan also includes:
As part of a unit on media studies, kids are asked to chart their viewing habits, observe the advertising that sponsors their favorite shows, and then to imagine what they would broadcast if given a block of airtime.
95 Views
52 Downloads
Concepts
Additional Tags
Instructional Ideas
- Include a mini-lesson on the types of appeals advertisers use to attract buyers
Classroom Considerations
- Many parents/guardians limit TV viewing time; therefore prepare a letter for kids to take home that describes the assignment, explains the rationale for the project, and asks for parental support
Pros
- The majority of lesson time focuses on analyzing broadcasts and related advertising, charting viewing habits, and developing media awareness
Cons
- No rubric is included
- The activities designed for older kids presume they have studied the types of appeals used by advertisers and can identify these appeals in the broadcasts
Start Your Free Trial
Save time and discover engaging curriculum for your classroom. Reviewed and rated by trusted, credentialed teachers.