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6,402 reviewed resources for advertising

4 Items in Collection
Lesson Planet

Admongo Lesson Plans

For Teachers 5th - 6th Standards
Ads no longer target just teens and adults. Kids from eight to 12 have become the focus of a whole new generation of advertisers. A collection of four resources help tweens develop the critical thinking skills they need to understand...
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Presidential Campaign Commercials 1952-2016

For Teachers 9th - 12th
What better way to develop an awareness of the power of presidential campaigns ads than by analyzing them? The resources in this collection ask class members to develop criteria for evaluating effective ads, and to examine the claims,...
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Starting Early: A Kindergarten Digital Guide

For Teachers K - 1st Standards
It's never too early to start helping kids understand the basics of safety and technique on the internet. Check out this five-part unit designed with kindergarteners in mind! They take a look at what makes a good password, create their...
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Chase the Race in School

For Teachers 6th - 12th Standards
What is voting? How do I vote? Why should I vote? Who do I vote for? These are all important questions that first time, or even veteran voters might ask themselves as election season approaches them. Here is a collection that examines...
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Influence of Advertising

For Teachers 9th - 12th Standards
Can you believe that your learners will see anywhere from 20,000 to 40,000 advertisements this year? Make use of all that time with a five-part lesson about advertising techniques, which teaches individuals to observe the ways companies...
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Political Campaign Ads

For Students 9th - Higher Ed Standards
During a political campaign, you can hardly turn around without encountering an endorsement or attack on a candidate. High schoolers examine the ways that negative advertisement, positive advertisements, and everything in between can...
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Lesson Planet

What Makes an Effective Ad?

For Teachers 9th - 12th
As an introduction to a series of related resources that examine political advertising and commercials from 1952-2012, class members use the provided rubric to analyze and rate the effectiveness of the emotion, persuasion, factual...
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Understanding the Language of Political Ads

For Teachers 9th - 12th
The verbal techniques and emotional appeals contained in the language used in political ads plays a vital role in creating the impact of the ad. As class members continue their study of Presidential campaign commercials from 1952–2012,...
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Analyzing Production Techniques in Advertising

For Teachers 9th - 12th Standards
There's a reason movie theaters play commercials with fizzing fountain soda and bouncing popcorn kernels. Examine how the visuals and sounds in advertisements inspire consumers to take out their wallets. A media literacy lesson focuses...
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Persuasive Techniques in Advertising

For Teachers 9th - 12th Standards
Help your 21st century learners develop their media smarts with this resource that has them examine the persuasive techniques advertisers use to influence specific demographics and then to use these techniques to craft their own ads.
1 In 1 Collection
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Playing on Emotions: Focus on Political Ads Featuring Children

For Teachers 9th - 12th
Political ads are designed to play on viewers' emotions. The focus of this resource is on ads that feature children, either to establish the candidate as family friendly, or to create fear for children in the minds of viewers. Groups...
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Persuasive Techniques in Advertising and Make Your Own Advertisement

For Teachers 7th - 10th
Are you looking for a collaborative and fun way to teach persuasion? This could be a great resource for you! After reviewing advertising techniques and searching for examples of propaganda, have your class create and present their own...
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Coca-Cola Ad

For Teachers 9th - 12th Standards
Have your class members consider how their lifestyle choices may differ from those of their grandparents when they were younger. After brainstorming and discussing differences in lifestyle, pupils watch a Coca-Cola advertisement that...
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The Daisy Ad

For Students 9th - 12th Standards
Introduce your class to one of the most famous ads, the Daisy ad, with a brief informational text. Pupils read about the political climate at the time it came out and response to text-dependent questions as well as discussion...
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Youth Exposure to Advertising and E-Cigarette Use

For Teachers 6th - 12th Standards
Vaping is increasingly popular with young people. Small wonder given the marketing strategies used by the companies that produce E-cigarettes and vaping flavors like menthol, chocolate, and candy. Check out an infographic that identifies...
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#1639. Advertising Age: Using the Internet

For Students 9th - 12th
The ten questions included on this worksheet are designed to facilitate a close study of the website of Advertising Age magazine. Using the Internet, learners explore the magazine’s website and its links to become familiar with the...
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Create an Ad!

For Students 5th - 6th
Introduce your class to advertising with this project! Small groups create magazine advertisements for products of their own choosing. A graphic organizer including information on consumer profiles helps class members decide which...
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Advertising Detectives

For Teachers 3rd - 5th Standards
Students search kids websites in order to decifer between advertising on the websites and other information. Students focus on five different kinds of online ads which are prevalent on children’s sites. Working in pairs, they practice...
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Virginia Runaway Slave Ads

For Students 11th - 12th Standards
What does an ad reveal about a culture, or about the values of its intended audience? Class members examine a series of runaway slave ads—one of which was written by Thomas Jefferson—and consider what these primary source documents...
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Marketing to Teens: Parody Ads

For Teachers 8th - 11th
High schoolers deconstruct advertising messages by analyzing parody ads and exploring the purpose of satire. Then they create their own parodies based on real ads discussed in class. A creative activity to extend any study of media,...
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Campaign Ad Critique

For Teachers 6th - 12th
Students analyze current campaign TV ads and literature. They identify the ad by "type." They learn to look beyond the ad to understand its intended purposes and its real content.
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Would you really buy that? Persuasive techniques in advertising

For Teachers 7th - 12th Standards
Discover what persuasive techniques are commonly used in advertisements to convince consumers to buy their products. After discussing and analyzing the ads as a class, small groups label their own print advertisement with post-it notes....
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Analyze Advertising Effectiveness

For Students 4th - 7th Standards
You see that candy bar on the shelf and you're suddenly hungry—but why? Interpret the advertising appeals present in every wrapped piece of chocolate with a worksheet about media messages. As groups study the wrapper from a popular candy...
Lesson Planet

Advertising Campaign Project

For Teachers 9th - 12th
Ask your class to market a product. After choosing a product, class members develop ad campaigns, make PowerPoint presentations, set a schedule and budget for their media, and design advertisements (print and other types). Tip: Allow...

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