If you're looking to start a unit based around narrative writing, make sure to consider this resource while you're planning. This book covers five topics: writing personal narratives, writing narratives about others, writing...

Teach your class to talk back in a constructive and respectful way. This focuses in particular on talking back to the media and to advertisers when they have concerns. Learners participate in a brainstorm and then compose letters or...

What makes you want to buy that new car? Or vote for that popular politician? Study the persuasive techniques commonly found in advertisements or argumentative writing, including repetition, exaggeration, and fact vs. opinion.

Before your students reached your morning class to learn about persuasive writing, they probably saw dozens of examples of persuasive communication in the form of advertisements. A short, introductory lesson inspires class members to...

Add to children's enjoyment of the award-winning novel Maniac Magee with this fun collection of resources. From sequence of events and fact or fiction worksheets, to writing newspaper articles and creating advertisements based...

Lessons about advertising slogans are GR-R-REAT! Using the resource, pupils engage in an interactive activity to match advertisement blurbs with their corresponding product names. Next, they discuss famous slogans and identify where to...

Looking to stretch the minds of your scholars? The 2007 AP® English Language and Composition Free-Response Questions offer readers the opportunity to respond to reading at a higher level than many other high school resources. Writers...

Encourage young learners to identify persuasive writing techniques in a text with this resource, which includes two multiple-choice worksheets with advertisements for students to analyze.

What techniques do advertisers use to reach a target audience? Pupils discover the answer with the second of four Admongo lesson plans. Scholars learn about the most common strategies advertisers use to convince people to buy something....

Don't let the young citizens in your social studies class get all their election information from inflammatory commercials and arguing pundits. Use a lesson plan from C-SPAN to guide class members through an election season with a...

Scholars put their technical skills to the test as they practice writing a business letter, creating charts and spreadsheets, and designing a flyer. Additionally, pupils create a PowerPoint presentation about a professional topic of...

Cheaper cell phone bills? Learners compare two different cell phone plans for a specified number of minutes of phone usage each day. They also determine the conditions for which one plan is cheaper than the other.

Here is a set of advertising lessons, explore language, techniques, representation, and target audiences. Discuss the impact ads have on our daily lives. What do we see and how do they make us feel? Observe ads from around the...

What would you ask Abraham Lincoln if you had the chance? Class members draft interview questions for the 16th U.S. President, and imagine what his responses would be.

Milk: It does a body good ... or does it? Using the provided website, scholars sort through information to answer the question. They review a chart demonstrating lactose intolerance by ethnicity and region, and they also compare the...

How do the loan principal, interest rate, and term all factor into a monthly car payment? Introduce your class to some of the key steps and considerations of obtaining a loan and purchasing a car.

Are e-marketing or traditional marketing promotions more effective in business? Scholars explore the topic as they discuss and debate e-commerce. To finish, they develop marketing plans to demonstrate learning. 

In this tracking media advertisements about eating disorders learning exercise, students observe and record magazine titles and covers, and observe advertised products and record ad descriptions. Students write nine short answers.

Introduce your classes to the Art of Rhetoric with a lesson that focuses on Aristotle's persuasive appeals and how they have been used, both ethically and unethically, to influence opinion.

How can you tell if a commercial or salesperson is being misleading? Encourage your learners to protect themselves and their money with a lesson about consumer rights. They review laws that keep consumers safe from faulty claims and...

Historical illustrations reveal more than what they are meant to portray. After reading Harriet Beecher Stowe's Uncle Tom's Cabin, high schoolers view a series of illustrations, movie posters, photographs, and book covers that exemplify...

Interactive lesson and activities for learning to look critically at the persuasive techniques of advertisements promoting political candidates and products.