Critically analyze advertising techniques, such as circular reasoning, bandwagon, testimonial, and repetition, with worksheets that effectively discuss and illustrate how the media aims to influence.

Commercial advertising—we can't get away from it, but do we realize just how often we are being advertised to? With this lesson, scholars analyze mass media to identify how its techniques influence our daily lives. Learners browse...

How can Adobe Creative Cloud enhance digital art and media design? Readers explore just that with the Digital Foundations eBook. They learn how to source images and how to create symmetry and asymmetry in their digital designs. They also...

What are the elements of a good social media post? The 13th activity in the 16-part Social Media Toolbox incorporates all of the typical components found in a Facebook or Twitter post. Scholars work together to create great posts based...

A 14-slide presentation showcases a social media post featuring Disney's Elsa from the movie, Frozen. The seemingly harmless post received lots of attention, raising the question, how do we know posts are factual? Scholars go through...

The Namuhs have a lot to teach humans how idealized images presented in advertising can impact self-perception and self-worth. After brainstorming 10 traits the media sets as the perfect body, class members read a short story about the...

Consumer technology has made it possible for filmmakers to create entire movies from the comfort of their home computer. Guide high school film buffs through the process of designing a documentary with an extensive unit published by...

Sixth graders strengthen their understanding of what a high quality website is composed of. Learners evaluate three websites for accuracy, credibility, and reliability by completing a chart.

Time to make some real world decisions in an interactive digital citizenship game. Choose a story and help the characters make the right decisions regarding Internet safety, cyberbullying, copyright, media literacy, appropriate online...

Big news isn't necessarily newsworthy everywhere! How do journalists decide what to cover with so much happening around them? A instructional activity on media literacy examines the factors that affect the media's choice of stories to...

Pupils analyze global issues. In this video podcasting lesson plan, pupils research Internet and print sources regarding selected global development issues. Pupils plan and create video podcasts that feature their research findings.

If everyone is on Facebook, should the school's news publication be as well? Scholars study a social media giant in the 11th lesson plan from The Social Media Toolbox's 16-part series. The activity combines individual study and...

Marc Chagall's painting Romeo and Juliet and Baz Lurhmann's film of the same scene in Romeo + Juliet allow class members to analyze how artists consider the same subject in different media.

Order in the court! Scholars act as news judges, learning how to analyze the newsworthiness of several pieces of information. Working in small groups, they determine which events are most newsworthy and then complete graphic organizers...

Just because a story is on the news doesn't mean it's being presented fairly. Analyze news broadcasts with a lesson plan focused on evaluating television journalism. At home, kids watch a news show and note the stories presented,...

Take a close look at a number of newspapers with collection of lessons and activities. Using a poster (which can be found under the materials tab), learners examine the hard copy of a local newspaper. This leads into an exploration of...

Ninth graders consider how perceived standards of beauty influence body image as well as the relationship between body image and eating disorders. The class brainstorms traits the media presents as beauty standards for males and females,...

Beyond reading and arithmetic, one of the most important skills for graduating seniors to have is fiscal literacy and responsibility. Start them on the right financial track with nine lessons that focus on a variety of important...

In a time of fake news, media manipulation, and Internet trolls, a resource equips learners with the tools they need to recognize and combat resources that are designed to appeal to our cognitive biases. Introduce learners to five...

Scholars begin the instructional activity by watching a video of media history and discussing it in a Turn and Talk. They then look at the texts A Mighty Long Way and Little Rock Girl 1957 to make a connection to the role of the press in...

Has life changed for American women in the last century, or are there common themes between the lives of 21st century women and the struggle of suffragettes from the 1910s? Explore the ways media reflects the position of women...

Explore the newspaper as a unique entity with a detailed and extended unit. The unit requires learners to consider the newspaper's role in democracy, think about ethics, practice writing and interviewing, and examine advertising and news...

Reporting the news is easy, right? Think again! Show young scholars the difficult choices journalists make every day through a lesson plan that includes reading, writing, and discussion elements. Individuals compare the language and...

Support your end-of-year instruction with planning kits from PBS. Five planning kits are provided: Special Lessons and Collections; Planning Sheets for Pre-K through 5 and 6-12; Summer Bonus Resources; and Relevant Professional Learning...