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Curated OER
The Presidential Campaign Game
Upper graders play a game as a way to facilitate understanding of US Presidential Campaign issues and strategies. After being divided into small groups, a candidate will be chosen to run for office. Each group creates propaganda to get...
C-SPAN
Historical Presidential Campaign Announcement Analysis
Using the announcements of presidential candidacies, pupils consider how contenders make their initial arguments to the public. A worksheet helps structure collaborative work to analyze 10 video clips. Writing prompts allow for extension...
C-SPAN
Evaluating Historical Presidential Campaign Ads
Political ads flood the airwaves each election cycle. An activity including more than a dozen political ads from iconic presidential campaigns helps learners unpack how the sausage gets made during election "silly season." Using the...
Curated OER
Examining the Form and Function of Campaign Speeches
An examination of stump speeches, one of the most important components of a presidential campaign, is made possible by accessing The New York Times Learning Network. After closely examining the form and function of stump speeches,...
Roy Rosenzweig Center for History and New Media
Analyzing Political Campaign Commercials
Imagine a lesson plan that models for learners how to separate facts from opinions. How to detect bias. How to evaluate a source of information. How to identify propaganda. Although designed for middle schoolers, the activities in this...
Encyclopedia Britannica
Do the Campaign Math
Follow the money trail! As part of their study of the 2020 Presidential campaign, class members to research how much money candidates have raise and spent, as well as the sources of the funds. They then graph their findings to compare...
C-SPAN
What Makes a Good Campaign Ad?- Advertisement Analysis
In the time of a hotly contested presidential election, campaign ads are almost ubiquitous—but what makes them good? Using ads from the 2018 midterm elections, learners consider the various strategies candidates use to get the vote....
C-SPAN
How will COVID-19 Impact Campaign Strategies in 2020?
While COVID-19 has changed almost everything about daily life, it's also had a tremendous impact on the 2020 presidential contest. Using video clips featuring political advisors from both sides of the aisle, learners brainstorm what they...
C-SPAN
Presidential Candidate Firsts
Hilary Clinton may have been the first woman to run for president on a major party ticket, but she was only one example of an historic candidacy. Class members use video clips curated from C-SPAN to examine historical firsts in...
Curated OER
Presidential Election Year: Major Issues
Whether or not it's a presidential election year, this debate activity will spark research on current political issues. Split your government scholars into 4 groups and assign each a political party. One person will be the "candidate"...
Encyclopedia Britannica
Get out the Vote Campaign
While some of your students may be too young to vote, they can get involved in the election process by creating a nonpartisan campaign encouraging voter registration. After researching how to register to vote, class members design PSAs,...
Curated OER
Political Campaign Ads
During a political campaign, you can hardly turn around without encountering an endorsement or attack on a candidate. High schoolers examine the ways that negative advertisement, positive advertisements, and everything in between can...
Classroom Law Project
What is a class hearing and youth summit and what do they have to do with the presidential election?
After researching the presidential election process, class members develop questions and interview voters about their choice of candidate and the issues that concern them.
Anti-Defamation League
Sexism and the Presidential Election
Young historians investigate how sexism impacted the 2020 United States presidential election. They examine media coverage of the six women candidates, engage in a four-corners debate reacting to statements about gender and the...
Museum of the Moving Image
Developing Critical Analysis
To gain an understanding of how images and sounds are used to influence viewers, class members analyze these features in Presidential campaign commercials from 1952-2012.
Encyclopedia Britannica
Campaign Photo Analysis
It's the art of the image! As part of a study of the 2020 Presidential race, groups analyze an image of a candidate, first from an objective point of view and then subjectively. They then prepare a presentation detailing what they...
Museum of the Moving Image
What Makes an Effective Ad?
As an introduction to a series of related resources that examine political advertising and commercials from 1952-2012, class members use the provided rubric to analyze and rate the effectiveness of the emotion, persuasion, factual...
Museum of the Moving Image
Political Ads in Historical Context
Campaign ads target both timely issues and general themes. Presidential campaign ads from 1952 and 1988 provide class members an opportunity to compare how the topics ads choose to address can dramatically influence election outcomes.
C-SPAN
Student Symposium and Resulting Action
Your class may not be able to vote yet, but that doesn't mean they can't feel like they're part of the presidential election! The resource creates a symposium where pupils debate about a selected topic in current events during an...
Museum of the Moving Image
AdMaker, Nixon vs. Humphrey, “Convention” (1968)
After viewing the infamous 1968 Presidential campaign ad, "Convention," groups use AdMaker to create their own 30 second ad that features Richard Nixon rather than Hubert Humphrey.
Encyclopedia Britannica
Presidential Qualifications
Can anyone grow up to be president of the United States? As part of their study of the 2020 election, groups research the constitutional requirements to become president. The class then brainstorms a list of qualifications beyond those...
Museum of the Moving Image
Understanding the Language of Political Ads
The verbal techniques and emotional appeals contained in the language used in political ads plays a vital role in creating the impact of the ad. As class members continue their study of Presidential campaign commercials from 1952–2012,...
Curated OER
Presidential Elections: A Simulation
Feeling ambitious about getting your scholars examining the election process? While this presidential election simulation will take preparation, the ensuing enthusiasm will be worth it! Using one or more large classes, 12th graders are...
Curated OER
Choosing the Best Candidate
Who would win an election between Napoleon and Julius Caesar? Group your class up to analyze and discuss which of their given choices would make the best presidential candidate, given specific criteria. The potential candidate list...