Curated OER
Savvy Surfers: Website Evaluation and Media Literacy
Sixth graders strengthen their understanding of what a high quality website is composed of. Learners evaluate three websites for accuracy, credibility, and reliability by completing a chart.
Newseum
Persuasion Portfolios
After class members brainstorm a list of current social and political issues, groups each select a different topic from the list to research. Teams create a portfolio of at least 10 examples of stories about their issue, stories that...
Curated OER
Abigail and Mercy
Scholars examine three letters from Abigail Adams to Mercy Otis Warren, compare them to previous letters in the series, and note the change in tone in these letters she writes to her friend.
Teach with Movies
Teaching Students to Write a Narrative
Encourage narrative writing with a clever exercise. Class members watch episodes from movies and describe what happened to a character, including details about the setting, plot, and characters. Writers then craft a narrative about a...
Facing History and Ourselves
The Nazis in Power: Propaganda and Conformity
The Nazis used the power of propaganda to encourage confirmative views and the discrimination of Jews. A social studies resource illustrates these issues through discussion, image analysis, and a writing exercise.
Federal Trade Commission
A Smarter Consumer
How can understanding advertisements make people better consumers? With the fourth and final instructional activity from the Admongo series on advertising, scholars reflect on some of the questions they may ask about an ad before making...
New York City Department of Education
Grade 4 Literacy in English Language Arts: A Call to Action
You have the power! Scholars learn that they have power of the pen in their writing. After reading and viewing various sources about standardized testing, they express their own opinions about the testing by writing letters to the...
K20 LEARN
The K20 Chronicle, Lesson 3: Crafting the Article
Picture your class members as photojournalists! Using their interview with a senior as a starting point, would-be photojournalists begin developing an outline for their article by examining their notes from the interview, gathering...
K20 LEARN
It’s Raining Whats and Whats? Colloquial Language
"Yuns betta outten the lights!" Colloquial language is the focus of a lesson that asks middle schoolers to consider the pros and cons of using idioms. They read articles, match expressions with their meaning and place of origin, and...
K20 LEARN
Is Pizza Epic? Word Choice
Remember when everything was Fantastic! Fabulous! Awesome! Iconic! A series of activities encourages young writers to move beyond these overused descriptors and instead choose a more precise language.
Curated OER
Birthday Celebrations
Students utilize a new language to discuss dates and birthdays. In this foreign language lesson, students practice using vocabulary words from a target language to speak about birthdays and culture related to a specific student....
Curated OER
Advertisements
After a discussion on advertisement and observing different ads, students will work in small groups to create an advertisement for a lemonade stand. Students will learn the importants of knowing the target audience, product, and catchy...
Curated OER
Writing: Advertisements
Students explore these web pages to explore how to write good advertisements.
Curated OER
Marketing to Teens: Marketing Tactics
Enlighten young consumers to advertising techniques aimed specifically at their generation. Have learners answer questions about how advertisements are geared for a younger audience, then have them practice selling to other teenagers....
Curated OER
Fit to Be Tied (In)
How do the films we watch affect our purchasing behavior? Considering the profiles of given consumer demographics, the class analyzes real advertisements and the effectiveness of their power on consumerism. THey create posters that...
Jackson School District
An Introduction to Satire
What is satire, and what are its characteristics? A handy handout provides young satirists with all the information they need to analyze a satire or to craft their own.
Curated OER
Media Awareness: Key Concepts in Advertising
Students examine the basic concepts of advertising. In this media awareness instructional activity, students discuss target audience, art, and purpose in advertising to determine what makes an advertisement effective or ineffective. ...
Curated OER
Advertising
Students complete a product analysis as a study of advertising. In this advertising lesson, students discuss advertising by putting up 10 product logos with the name of the products taken out. Students see how many products they can...
Curated OER
Growing Up Online
Ninth graders participate in an activity as a web designer. In this technology lesson, 9th graders explore how the choices made by web designers affect how people use a site. Students analyze effective and ineffective Web design,...
Curated OER
Advertising Analysis
In ten questions, this advertising analysis activity addresses audience, persuasive techniques like logos, pathos, and ethos, as well as the purpose of the commercial. This is useful as homework while watching television, and it applies...
Curated OER
What Do You Say... Psa Part One
Students investigate the differences between advertisements and public service announcements. They monitor their own reactions to educational messages as they pertain to warning about specific dangers and apply this to target audiences.
Curated OER
The Survey Says
Students experience the development of statistical data. In groups, they construct a survey questionnaire for a target audience. Students produce the questionnaire, distribute it, collect it, and tabulate the data. Using EXCEL, the...
Scholastic
Presenting Persuasively (Grades 6-8)
Teens and pre-teens are a prime target for advertisers, so how are they doing it? An interactive activity highlights the strategies used by advertisers, such as visual imagery and verbal clues. Then, a short writing assignment puts those...
DiscoverE
Launch It
Launch pupil interest in rockets. Scholars build rockets out of straws and balloons to learn about Newton's Third Law of Motion. Their task is to hit a target five feet away. It's not as easy as it seems!
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