What techniques do advertisers use to reach a target audience? Pupils discover the answer with the second of four Admongo lesson plans. Scholars learn about the most common strategies advertisers use to convince people to buy something....

Bocce ball is all about aiming to hit the target. Seems simple enough. Roll a ball down a lane and try to get closer to the target than anyone else. Stop. It's not that easy. Why? Because other balls get in the way and block the path. So...

Why were laws created? Spark a group discussion on why we need laws to co-exist. Should the sale of some things be outlawed on Sundays? Read a case summary between Target and the state of Minnesota that debated this issue. Ask your...

NASA's LCROSS mission is dropping a probe into a lunar crater. Groups design a system to travel down a zip line and drop a marble onto a target in the classroom. The groups then modify their designs based upon testing. 

Angry Birds prepared them, but now pupils must prove their skills with projectiles! Scholars test different variables to determine which ones impact the distance the projectile flies. The experiment provides connections to kinetic and...

How would someone market a new cereal to space aliens? Using the third lesson from a four-part Admongo series on advertising, pupils learn about persuasive techniques companies use to convince consumers to purchase their products. As a...

Words, words, words. The function of words in persuasive writing is the focus of a group activity that asks members to analyze how words advertisers use are designed to influence targeted audiences.

Students explore advertising techniques. In this advertising lesson, students discuss what a target audience is. They brainstorm what products might be targeted toward them and other target audiences such as their parents. Students also...

Students research the police ticketing of teens in their city or county. They determine if the police are targeting teens and why. Students explore other ways the community tries to ensure safer teen drivers. They survey teens in school....

Foreign language learners decipher the meanings of classified ads in the target language. They investigate a large collage created by the teacher of foreign language advertisements and discuss the content with classmates.  Then...

Practice target sounds, especially the /a/ sound. The teacher first speaks and learners repeat words, discriminating between words with varying sounds after focusing on /a/. Letter cards are held up to show the symbolic representation of...

Students analyze data.  In this secondary mathematics lesson, students identify the demographic, geographic, and socio-economic characteristics of potential target markets for planned goods and services.  Students identify and...

Here is a set of advertising lessons, explore language, techniques, representation, and target audiences. Discuss the impact ads have on our daily lives. What do we see and how do they make us feel? Observe ads from around the...

Young scholars build awareness of the way in which advertisers shape ads for specific audiences. They analyze the target audience intended for an advertisement and create their own targeted ads to demonstrate their understanding. They...

Morning routines are the subject of this series of activities designed for language learners. Kids practice crafting questions and responses using the provided morning routine targeted vocabulary words.

What exactly does an engineer do? Learners find out through a lesson plan that asks them to solve a problem that affects a target population. Aspiring engineers learn the steps of the engineering design process as they...

Advertising is everywhere! Does your class know that their attention span is for sale, even when they're watching a simple news story? The second installment in a five-part series from iCivics examines the relationship between news...

Students examine the implication of civilian targets in war. In this World War II activity, students investigate the history of bombing practices in war. Students zero in on World War II bombing practices as they discuss precision and...

You can teach Bocce ball to most age levels. The biggest concern with younger players is safety; they need to learn how to throw the Bocce balls without inadvertently hurting another player. The focus in this lesson is how to generate...

Is propaganda from World War I any different than the propaganda of today? Class members learn about the effectiveness of advertising and its influence on American's behavior. Activities include a propaganda think sheet, assessments...

Students manipulate five random cards out of a deck of cards to get the target number. In this equations lesson plan, students manipulate cards around with the use of addition, subtraction, multiplication, and division in order to get...

Students demonstrate direction of velocity of an object in circular motion. They discuss the mathematical formula, and demonstrate the formula using a string, rubber stopper and a target.

“The Celebrated Jumping Frog of Calaveras County” is famous, in part, because it established a uniquely American form of humor. For this famous story, Mark Twain combines the tall-tale, the dialect story, and satire. Here is a resource...

High schoolers examine what a "target audience" is and evaluate the PETA website for tactics that exploit the characteristics of their target audience. They read and discuss a handout, analyze the PETA website in small groups, and...