Newseum
Editorials and Opinion Articles
Reading the news is fun, and that's a fact! With the lesson plan, scholars differentiate between fact and opinion as they read editorial articles. They complete a worksheet to analyze the information before writing their own editorials...
Newseum
Persuasion Portfolios
After class members brainstorm a list of current social and political issues, groups each select a different topic from the list to research. Teams create a portfolio of at least 10 examples of stories about their issue, stories that...
Curated OER
How Advertisers Persuade
This plan centers around the article "How Advertisers Persuade," although it is not included in the lesson itself. Get your class thinking about advertising, appeals, and techniques that companies use to get their products from the shelf...
Curated OER
Tell Us All: Tools for Integrating Math and Engineering
What a scam! Middle and high schoolers pose as journalists exposing consumer fraud. In this lesson, they write an article for a magazine using data collected during previous investigations (prior lessons) to defend their findings that a...
Federal Trade Commission
Ad Targeting and Techniques
What techniques do advertisers use to reach a target audience? Pupils discover the answer with the second of four Admongo lesson plans. Scholars learn about the most common strategies advertisers use to convince people to buy something....
Curated OER
Advertising and Healthy Decisions
Students analyze alcohol and tobacco ads and create parodies of them. The eight lessons in this unit include discussions about why teens smoke or drink, the psychology behind the advertising, and writing persuasive letters to agencies,...
Nemours KidsHealth
Media Literacy and Health: Grades 9-12
An essential skill for 21st-century learners is to know how to find reliable sources of information. Two activities help high schoolers learn how to determine the reliability of health-related news from websites, TV, magazines, or...
Education Bureau of Hong Kong
Fundamentals of Critical Thinking
Analyzing arguments is key to critical thinking. Colorful slides teach viewers how to recognize the structure of an argument, the claims, and the validity of the evidence used to support an argument. Then, provided scenarios permit...
English Enhanced Scope and Sequence
Identifying Persuasion in Media Literacy
As part of a study of media literacy, groups examine advertisements from Money, Fortune, The New Yorker, or Good Housekeeping and identify the types of rhetorical appeals used in the ads. After groups present their findings, the whole...
Curated OER
Pictures and Slogans Persuade an Audience!
Students understand that writers utilize various techniques to persuade an audience. They develop an awareness of how the media works to persuade them as the consumer. They create a visual representation of various feelings and emotions...
Curated OER
Powers of Persuasion
Did you know that clothing and textiles can be recycled, just like glass, paper, aluminum, and plastic? Pupils are introduced to textile recycling and design persuasive posters or letters that raise awareness about this unique...
Curated OER
It's a Matter of Opinion
Dissect the parts of an advertisement with your class. Middle schoolers discuss advertisements and locate the hook in them. Then, they create an advertisement for a business, in which they include the name of the business, an...
US Institute of Peace
Practicing Conflict Analysis
Does your conflict management style keep you cool and persuasive, even under pressure? Young behaviorists practice analyzing conflicts and using conflict management skills during instructional activity five in a 15-part series. The...
Scholastic
Persuasive Communication (Grades 9–12)
Before your students reached your morning class to learn about persuasive writing, they probably saw dozens of examples of persuasive communication in the form of advertisements. A short, introductory lesson inspires class members to...
Curated OER
Masterpieces and the Mass-Produced
High schoolers examine "masterpieces" and mass-produced objects as they discuss humankind's inventiveness and creativity. They also analyze the role of problem solving in the creation of masterpieces and mass-produced items.
Curated OER
Persuasion in Print
Advertisers target teenagers. Groups select three magazine advertisements for similar products, analyze the appeals used in each, create a poster that features the persuasive techniques used, and present their findings to the class. The...
Curated OER
Group Product-Pitch Presentation
Are you just about to teach persuasion in your class? If so, you should consider this short unit. In small groups, learners create a product, develop a magazine ad for the product, and pitch this product to the class using a visual...
Curated OER
Persuasive Writing
Use a quick bell-ringer to interest your class in the art of persuasion. They brainstorm where they find examples of persuasion in their lives and identify who is trying to persuade them. Then they either fish through magazines or look...
Curated OER
Marketing to Teens: Parody Ads
High schoolers deconstruct advertising messages by analyzing parody ads and exploring the purpose of satire. Then they create their own parodies based on real ads discussed in class. A creative activity to extend any study of media,...
Curated OER
Using Details from Text to Identify Author's Purpose
Explore writing techniques by analyzing newspapers and magazines with middle schoolers. They will collaborate in small groups to read local news stories and identify the main ideas and author's intent. They also utilize an information...
Curated OER
Pictures and Slogans Persuade an Audience
Students discover relationships between advertisement and persuasive techniques. In this literacy and consumer education lesson, students select magazine or newspaper advertisements that use symbols, pictures, and slogans to...
Curated OER
Author's Purpose
A simple activity for young readers, this introduces the idea of author purpose. Learners analyze various types of texts (newspaper articles, magazines, books, advertisements, etc.) and determine if the author's purpose for writing was...
Curated OER
Persuasive Essays
Follow this outline to write persuasive essays with your 11th grade college prep classes. Using the internet, they research a topic, citing their sources correctly. They work with a partner to peer edit their rough drafts, checking for...
Curated OER
Nonfiction Genre Mini-Unit: Persuasive Writing
Should primary graders have their own computers? Should animals be kept in captivity? Young writers learn how to develop and support a claim in this short unit on persuasive writing.