Curated OER
Springfield Digital Storytelling Project #6: Grapes Commercial
Here is a fabulous lesson plan that should have your class very excited! They utilize the GRAPES formula in order to produce a commercial like ones we see on TV. Working in pairs, they must come up with a script, take video, provide...
Roy Rosenzweig Center for History and New Media
Analyzing Political Campaign Commercials
Imagine a lesson that models for learners how to separate facts from opinions. How to detect bias. How to evaluate a source of information. How to identify propaganda. Although designed for middle schoolers, the activities in this packet...
Missouri Department of Elementary
Safe and Healthy Life Choices (Part I)
As high schoolers seek to grow more and more independent, they must constantly make choices. Some options are healthy and some not so much. To begin the discussion, class members are asked to identify five safe and healthy (or...
Curated OER
Persuasive Techniques in Advertising and Make Your Own Advertisement
Are you looking for a collaborative and fun way to teach persuasion? This could be a great resource for you! After reviewing advertising techniques and searching for examples of propaganda, have your class create and present their own...
ReadWriteThink
Decoding the Dystopian Characteristics of Macintosh’s “1984” Commercial
Known as one of the most iconic advertisements of the 20th century, Macintosh's "1984" commercial has become more of a social statement. Present the ad to a new audience of viewers with a lesson focused on identifying dystopian...
Curated OER
Values and Images Reflected in TV Commercials
Students view commercials from American and Latin American cultures and discuss the values and selling strategies used in each commercial.
ReadWriteThink
Critical Media Literacy: Commercial Advertising
Commercial advertising—we can't get away from it, but do we realize just how often we are being advertised to? With this lesson, scholars analyze mass media to identify how its techniques influence our daily lives. Learners browse...
Visa
Making Spending Decisions
By role playing real-world experiences, such as purchasing snacks and grocery/toy store shopping, your youngsters will begin to develop an understanding of how to make decisions and choose between alternatives. This is the first lesson...
Curated OER
Creating Commercials
Students are videotaped in an interview and then view commercial footage. In this creating commercials lesson plan, students view a commercial and write the components they find in it. Groups make commercials and share.
Curated OER
Vocabulary Multiple Choice Worksheet 16
In this ESL vocabulary multiple choice worksheet, students read 8 sentences that have a missing word. From 4 choices, students fill in the word that best completes each sentence.
Curated OER
Radio Commercial Assignment
Testing, testing! Following the provided script, class members are asked to create a radio commercial, complete with sound effects and background music.
Curated OER
Propaganda: Making a Commercial
Seventh graders study different propaganda techniques. In groups, they write and perform a 60-second TV or radio commercial. Classmates rate the effectiveness of the commercial and whether or not they might buy the product.
Curated OER
Advertisements and Commercials
Students analyze advertisements. In this advertising lesson, students share their favorite print advertisements and commercials and explain why they like them. Students view more print or television advertisements aimed at children and...
Curated OER
Persuasive Writing
Use a quick bell-ringer to interest your class in the art of persuasion. They brainstorm where they find examples of persuasion in their lives and identify who is trying to persuade them. Then they either fish through magazines or look...
Curated OER
Let's Review for Better Achievement
Seventh graders create goals using two or more skills they have identified to help them improve academic achievement. They discuss the question: What choices do you make that affect your grades? Students listen to the story of Sam the...
Curated OER
Commercials...What Are They Saying?
Learners identify how culture and experiences influence people's perceptions of places and regions. They list and apply the generalizations pulled from these observations.
Practical Money Skills
Making Money
The first step in managing your money is making money! Learn about ways to find and interview for a job with a thorough lesson plan on personal finances. Kids learn about the ways to earn a paycheck and then manage the funds they receive.
Mathematics Assessment Project
Modeling: Making Matchsticks
Math: The only subject where the solution to a problem is seven million matches. Young scholars first complete an assessment task estimating the number of matches they can make from a tree of given dimensions. They then evaluate provided...
Museum of the Moving Image
What Makes an Effective Ad?
As an introduction to a series of related resources that examine political advertising and commercials from 1952-2012, class members use the provided rubric to analyze and rate the effectiveness of the emotion, persuasion, factual...
Curated OER
Creating a Commercial
Students investigate the world of advertising and video production by creating their own commercial. In this advertising lesson, students discuss a fictitious product which they create an advertising campaign for. Students create a...
Curated OER
Cool Commercials Critique
Students investigate advertising by critiquing commercials in class. In this media activity, students view several commercials on their computers while completing a worksheet which helps them critique the ads. Students define several...
Curated OER
Political Commercials: Leading or Misleading Voters
High schoolers watch election commercials for a homework assignment. They analyze the commercials and create a commercial for a fictitious candidate using the techniques they observed.
US Institute of Peace
Organizations Working for Peace
We're all in this together! Show young scholars that peace is a process and having the support of like-minded people can make it happen. 13th in a series of 15 peace building activities, groups conduct research on a peace organization,...
Missouri Department of Elementary
What Are Safe and Unsafe Drugs/Medicines/Objects?
Encourage responsible decision-making while boosting sorting skills with a lesson plan that looks at safe and unsafe situations. Scholars use two bags, one happy the other sad, to sort scenario cards. After a thorough examination,...