Museum of the Moving Image
Developing Critical Analysis
To gain an understanding of how images and sounds are used to influence viewers, class members analyze these features in Presidential campaign commercials from 1952-2012.
Museum of the Moving Image
Understanding the Language of Political Ads
The verbal techniques and emotional appeals contained in the language used in political ads plays a vital role in creating the impact of the ad. As class members continue their study of Presidential campaign commercials from 1952–2012,...
DiscoverE
Build a Better Boomerang
This isn't the boomerang you're used to. Scholars first see how a commercial boomerang works. They then cut out a four-wing boomerang and test its flight to compare it to that of the commercial boomerang.
Workforce Solutions
30 Seconds
Attention spans are short, but memories are long. Job seekers are challenged to develop a 30-second commercial that highlights their strengths in a job interview.
Curated OER
The Human Body
Seventh graders explore the basic body systems and design a commercial advertising one of them. They also create a body systems handbook.
Curated OER
School Uniforms: Debating the Issue and Creating an Advertisement
Fifth graders debate the issue of school uniforms. They research, finding supporting evidence supporting their stance. Using the Lincoln-Douglas form of debate, 5th graders discuss the positive and negative issues of the topic. They...
Curated OER
A Leprechaun Trap
Create leprechaun traps using various materials and modeling traps using simple machines. Middle schoolers will build their trap and demonstrate it in front of their classmates. Additionally. they can create a commercial advertising...
Visa
The Influence of Advertising
Pupils become informed consumers and citizens with this lesson plan on the influence of advertising, identifying basic advertising techniques and discriminating between fact and claim in modern advertisements and commercials.
Missouri Department of Elementary
The Quest for Magic Minutes
A "Magic Minute" activity asks class groups to develop a commercial to advertise a way to turn a time-waster into a time-saver. Ad groups begin by brainstorming time-wasters and then problem-solve was to turn them into time-savers. After...
Workforce Solutions
30 Seconds
Thirty seconds are all scholars have to develop an engaging commercial to showcase their talents and experience within a specific occupation. Pairs work collaboratively to keep each other on time to deliver information speedily and ask...
Curated OER
Case Study of a Campaign
Learners read a case study of one campaign to discover how political campaigns addresses the needs of the voters. In groups, they answer questions related to the case and discuss how the commercials affect society as a whole. They use...
Curated OER
Individuality vs. Conformity
Have your middle schoolers participate in numerous activities designed to spark their awareness of literature. They express ideas and concerns clearly and respectfully in conversations and group discussions. Next, they view a music...
Curated OER
Sustainable Marine Fisheries
Through a fishing simulation, environmentalists discover consequences of over fishing. Afterward, they discuss how the activity relates to the impact of real-life commercial fishing. They also consider sustainability in the fishing...
Curated OER
Creating a Cartoon of the Philippine-American War
During the Industrial and commercial expansion of the United States, war broke out between America and the Philippines. Explore conflict, American Imperialism, and political cartoons with this creative project. Learners view the film,...
Curated OER
Big Branding on Campus: Reading Informational Text
This New York Times "Learning Network" activity poses 11 questions on an article and video about commercial branding and marketing on college campuses. The related article, "On the Market: Thinking Critically About Advertising", is...
Curated OER
Our Computers, Ourselves: Imagining the Digital Lives of Authors and Characters
The guiding question for this lesson is "Do computers and their contents shape who we are?" Open with a selection of Apple's commercials to introduce stereotypes and people's relationships with their computers. Then, read the attached...
Curated OER
Energy Plus!
"Energy Plus!" from Together Counts is three days worth of lessons, discussions, and activities about nutrition. The materials help you teach youngsters about eating healthy and burning calories. Energy in and energy out. Included are...
Scholastic
Persausive Writing
A unit on persuasive writing guides elementary learners through the writing process. The first part examines the elements of persuasive writing, including expressing an opinion, connecting ideas, using supporting facts, and writing...
Curated OER
Animal Testing
Animal testing: cruel and inhumane, or innovative and life-saving? Scholars explore the topic and form their own opinions with help from the highly informative website. Pupils read a comprehensive overview of the topic, including...
Curated OER
Thinking About Shopping and Spending
Students list and discuss recent commercials they have viewed. They identify advantages and disadvantages of the advertised items, and write about the effects of advertising, planned spending and spontaneous spending.
Curated OER
Diabetes
Students identify community cultural practices that enrich or challenge health behaviors. Students evaluate television commercials for their effects on health and initiate a survey of cultural and media influences that might affect health.
Curated OER
Advertising Project
Students use word processing software to create slogans for products. They write their own jingles and create their own packaging for products they design. Then they write and act out their own television commercials for their products.
Curated OER
Can You Sell Your Cereal?
Students evaluate television commercials about cereal and create their own cereal product. They watch cereal television commericals and evaluate cereal boxes to compare their features. As a class they create a T-chart to identify words...
Curated OER
Fisheries Project
Students explore biology by completing a fishing worksheet. In this commercial fishery lesson, students identify the process of taking mass fish from the ocean and delivering them to eateries while discussing the negative aspects....
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