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Lesson Plan
Curated OER

Springfield Digital Storytelling Project #6: Grapes Commercial

For Teachers 6th
Here is a fabulous lesson that should have your class very excited! They utilize the GRAPES formula in order to produce a commercial like ones we see on TV. Working in pairs, they must come up with a script, take video, provide music,...
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Lesson Plan
Curated OER

Values and Images Reflected in TV Commercials

For Teachers 9th - 12th
Students view commercials from American and Latin American cultures and discuss the values and selling strategies used in each commercial.
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Lesson Plan
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ReadWriteThink

Critical Media Literacy: Commercial Advertising

For Teachers 6th - 8th Standards
Commercial advertising—we can't get away from it, but do we realize just how often we are being advertised to? With this lesson, scholars analyze mass media to identify how its techniques influence our daily lives. Learners browse...
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Lesson Plan
Curated OER

The Role of Television Commercials in Presidential Election Campaigns

For Teachers 8th
Eighth graders investigate the evolution of the presidential election campaign. In this media awareness instructional activity, 8th graders examine the use of television commercials during campaigns and their impact as they complete...
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Lesson Plan
Curated OER

Persuasive Writing -- Commercial Style

For Teachers 3rd - 8th
Students create persuasive TV commercials for common products. They develop a list of products, write the script for a commercial, and act-out and videotape the commercial to present to the class.
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Lesson Plan
Curated OER

The Price of Happiness: On Advertising, Image, and Self Esteem

For Teachers 9th - 12th
Are your high schoolers aware of the effect advertising can have on their self-image, self-esteem, and happiness? This lesson from the Media Awareness Network is aimed at increasing that awareness and mitigating any negative effects it...
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Lesson Plan
Curated OER

Producing Commercials for Videotaping

For Teachers 7th - Higher Ed
Students explore television commercials to classify them into categorizes. In this commercial categories instructional activity, students brainstorm about commercials that catch their attention. Students analyze the categories for...
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Lesson Plan
Curated OER

Advertisements and Commercials

For Teachers 3rd - 5th
Students analyze advertisements. In this advertising lesson, students share their favorite print advertisements and commercials and explain why they like them. Students view more print or television advertisements aimed at children and...
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Lesson Plan
Curated OER

Inventions, Puppets, and Commercials

For Teachers 4th
Fourth graders invent a product and present it to the class. In this inventions lesson plan, 4th graders get into groups and have to come up with an invention. They also advertise by writing a television commercial with a script and part...
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Lesson Plan
Curated OER

Propaganda: Making a Commercial

For Teachers 7th
Seventh graders study different propaganda techniques. In groups, they write and perform a 60-second TV or radio commercial. Classmates rate the effectiveness of the commercial and whether or not they might buy the product.
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Lesson Plan
Curated OER

Designing And Filming Commercials

For Teachers 4th - 12th
Students design and film commercials using digital video cameras and the computer program iMovie in this exciting lesson plan provided by the Florida Center for Instructional Technology.
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Lesson Plan
Curated OER

TV Tells it All

For Teachers 4th - 8th
Students discuss the concept of gender bias and stereotyping. In this social science lesson, students determine what the influence of television on gender roles represents and compares the chage in gender roles of today to those of their...
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Worksheet
Mathematics Assessment Project

Jane's TV

For Students 6th - 8th Standards
Jane wants a new television, but she's not sure what size to buy! Your middle schoolers can figure it out when they apply the Pythagorean theorem. Produced especially for meeting Common Core standards in geometry, this activity appeals...
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Lesson Plan
Curated OER

Creating a Television Commercial

For Teachers 5th
Fifth graders discuss commercials they remember seeing, and reasons they remember them. They write and perform their own television commercials designed to "sell" a compound machine.
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Lesson Plan
Curated OER

The Ad Campaign

For Teachers 6th - 12th
Learners explore how political candidates use mass media to deliver their messages to voters. Focusing on specific issues in the upcoming election, students create television commercials representing different parties' views.
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Lesson Plan
Curated OER

Commercials...What Are They Saying?

For Teachers 5th - 8th
Students identify how culture and experiences influence people's perceptions of places and regions. They list and apply the generalizations pulled from these observations.
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Lesson Plan
Curated OER

You've Gotta Have a Gimmick!: A Lesson in Junk Food Advertising

For Teachers 5th - 7th
Young scholars examine marketing techniques used in television and magazine snack food ads. They analyze and discuss Internet kids clubs, complete various handouts that examine ads for food, and create a commercial for a food product.
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Lesson Plan
Curated OER

What Should I Purchase?

For Teachers K - 5th
Discuss commercials, advertisements and junk mail and how each can influence their audience. Through these materials, kids examine persuasive writing. Which key words indicate that it's an advertisement? Young learners include these...
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Lesson Plan
Curated OER

Who Pays for My Favorite Television Program?

For Teachers 9th
Ninth graders analyze media messages. In this media messages instructional activity, 9th graders identify techniques in television commercials that appeal to the senses and emotions. Students analyze the elements in example ads. Students...
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Lesson Plan
Curated OER

Cool Commercials Critique

For Teachers 9th - 12th
Students investigate advertising by critiquing commercials in class.  In this media lesson, students view several commercials on their computers while completing a worksheet which helps them critique the ads.  Students define several...
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Lesson Plan
Curated OER

Creating a Commercial

For Teachers 9th - 12th
Young scholars investigate the world of advertising and video production by creating their own commercial.  In this advertising lesson, students discuss a fictitious product which they create an advertising campaign for.  Young scholars...
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Lesson Plan
Curated OER

Commercial Success?

For Teachers 6th - 12th
Young scholars share and discuss opinions regarding the tone and content of two commercials presented during Super Bowl XLI. They critique a commercial from past Super Bowls and a commercial that ran during a television show.
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Lesson Plan
Curated OER

Political Commercials: Leading or Misleading Voters

For Teachers 9th - 12th
Students watch election commercials for a homework assignment. They analyze the commercials and create a commercial for a fictitious candidate using the techniques they observed.
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Lesson Plan
Curated OER

Creating Commercials

For Teachers 4th - 5th
Students are videotaped in an interview and then view commercial footage.  In this creating commercials lesson, students view a commercial and write the components they find in it.  Groups make commercials and share.

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