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Lesson Plan
Curated OER

Classified Ad Job Searches

For Teachers 11th - 12th
Students discuss and list the various ways to conduct a job search. In groups, students review the classified ads and decide on a number of jobs that appear interesting and for which they are well qualified. This lesson is intended for...
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Lesson Plan
EngageNY

Synthesizing Information: Writing an Apprentice Wanted Ad

For Teachers 4th Standards
Fourth graders view examples of help-wanted ads as they plan and create their own writing in the fourteenth instructional activity of this unit on colonial trade. The engagement of the class is captured when the teacher shares an actual...
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Unit Plan
Curated OER

Advertising and Healthy Decisions

For Teachers 9th - 12th
Students analyze alcohol and tobacco ads and create parodies of them. The eight lessons in this unit include discussions about why teens smoke or drink, the psychology behind the advertising, and writing persuasive letters to agencies,...
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Lesson Plan
EngageNY

Summarizing and Synthesizing: Planning for Writing an Apprentice Wanted Ad

For Teachers 4th Standards
In instructional activity 13 of this unit on colonial trade, young researchers learn about apprentices as they prepare to write help-wanted ads for the specific trade they have been researching. To begin, the class listens closely as the...
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Activity
Smarter Balanced

Advertising

For Teachers 8th - 12th
The activities in this packet are designed to ensure that all class members have the necessary background knowledge to successfully engage in an assessment of advertisement appeals. After examining a series of ads, individuals use the...
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Lesson Plan
Curated OER

Advertising Media: Youth Drinking and Smoking

For Teachers 3rd - 5th
Scholars examine the effect of media and advertising on youth drinking and smoking. They determine what advertising means, how much money is spent on it, and how different age groups are targeted. They watch a movie and examine pictures...
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PPT
Curated OER

Business and Advertising

For Teachers Higher Ed
Historical and humorous examples pepper this through presentation, which addresses logical infelicities and humor in business, advertising, and even politics. Though designed for a business and advertising class, this lecture could also...
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Lesson Plan
Curated OER

Reading and Vocabulary - Sale Ads

For Teachers Higher Ed
Intermediate ESL students practice reading sale ads. They will look through a sales catalog or newspaper and highlight words they don't know, work together to determine the definitions, then decide how much they save in given situations.
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Lesson Plan
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Museum of the Moving Image

AdMaker, Nixon vs. Humphrey, “Convention” (1968)

For Teachers 9th - 12th
After viewing the infamous 1968 Presidential campaign ad, "Convention," groups use AdMaker to create their own 30 second ad that features Richard Nixon rather than Hubert Humphrey.
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Lesson Plan
Bright Hub Education

Advertisement Analysis

For Teachers 6th - 8th
Middle schoolers review magazine ads and take a look at some of the most common advertising techniques. From analyzing these ads, youngsters begin to become aware of how advertisers target specific age groups, gender groups, and how they...
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Worksheet
2
2
Humanities Texas

Primary Source Worksheet: Text of “Prouder, Stronger, Better"

For Students 8th - 11th
Political ads as primary source documents? But of course. Viewers analyze the strategies involved in the Republican Party's 1984 advertisement in support of Ronald Reagan's reelection. 
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Interactive
Khan Academy

Project: Ad Design

For Students 6th - Higher Ed
Let your young programmers' creativity and programming knowledge shine with this culminating activity. Coders put together everything they know about using text commands, drawing, and animation to create a unique ad. This activity could...
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Lesson Plan
Curated OER

Advertise It and They Shall Buy!

For Teachers 6th - 8th
Students design and produce an advertisement for the product of their choice using PowerPoint. The audience for this advertisement is the producing company that is looking for the perfect advertising agency.
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Unit Plan
Tumblehome

Resisting Scientific Misinformation

For Teachers 6th - 12th Standards
How do scholars determine if a scientific claim is true? Learners investigate scientific misinformation by watching video clips and reading false advertising claims. They engage in discussion in both class and small group settings to...
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Lesson Plan
Curated OER

Pet Pellets

For Teachers 3rd - 12th
Students create and design advertising for a tempting new pet food! They create an imaginary pet food, analyze and identify types of propaganda and design packaging and advertising for the pet food.
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Lesson Plan
Curated OER

Marketing to Teens: Introduction

For Teachers 7th - 12th
An introductory lesson shows learners how pervasive and influential advertising is in our culture; particularly, how teenagers are actively targeted by advertisers. As teenagers, your students already have all the information they need...
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Lesson Plan
Curated OER

Scientific Detectives

For Teachers 6th - 8th
Students examine the legitimacy of advertisers' claims about products using science and critical thinking. They view and discuss ads, read a case study, and conduct an experiment to demonstrate whether a product lives up to its claims.
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Lesson Plan
1
1
Curated OER

Group Product-Pitch Presentation

For Teachers K - 12th
Are you just about to teach persuasion in your class? If so, you should consider this short unit. In small groups, learners create a product, develop a magazine ad for the product, and pitch this product to the class using a visual...
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Lesson Plan
Curated OER

Consumerism

For Teachers 6th - 12th
Students examine the techniques that companies use to sell their products.  In this consumerism lesson students create an ad for a company and create a handcrafted butterfly. 
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Lesson Plan
Curated OER

The Function of Music

For Teachers 9th - 12th
Explore concepts of audience, purpose and symbols in this lesson from Media Smarts that asks young scholars to consider all the functions of music. Through a series of discussions and activities, your class will brainstorm possible...
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Lesson Plan
Curated OER

Build It With Lincoln Logs!

For Teachers 3rd - 5th
Students use primary sources to analyze advertisements, prices, and styles of Lincoln Logs from Carson Pirie Scott catalogs from 1952 to 1960. Students then compare modern-day toy to Lincoln Logs of the 1950s by analyzing differences in...
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Lesson Plan
Curated OER

Unit 7: Family Celebrations - Day Three: Describing Pets

For Teachers 3rd - 5th
English language learners examine advertisements for pets and pet shelters. Students read advertisements about pets who are living in shelters. They answer comprehension questions based on the reading before writing an original...
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Lesson Plan
Curated OER

Hype!

For Teachers 10th - 12th
Eight various activities have your learners looking at hype in the media. Advertisements for films, politics, music, and philanthropy all contribute to emotional appeals and marketing strategies trying to convince consumers to...
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Lesson Plan
Curated OER

Video Game Violence: Explore Possible Impacts

For Teachers 7th - 9th
Introduce middle schoolers to the issue of video game violence with a multifaceted approach. Learners complete a gaming survey, as well as read and discuss a news feature about violent video game sales and a handout on stimulus...

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