What techniques do advertisers use to reach a target audience? Pupils discover the answer with the second of four Admongo lesson plans. Scholars learn about the most common strategies advertisers use to convince people to buy something....

How do advertisers try to speak to you? Learners review a variety of advertisements and identify how they attempt to reach a particular targeted audience, as well as consider what type of audiences they might belong to as young...

Here is a set of advertising lessons, explore language, techniques, representation, and target audiences. Discuss the impact ads have on our daily lives. What do we see and how do they make us feel? Observe ads from around the...

In this writing worksheet, students learn that authors create books aimed at a particular audience of a certain age and interest. Learners read the names of 10 kinds of books and write the name of someone they think would enjoy it, and why.

How do advertisements evoke specific thoughts and feelings? Class members find out through the exploration of the Internet, videos, television, magazines, radio, and posters. Learners investigate commercial advertisements, political...

That's Amazing! is the theme of an English language development unit created by Houghton Mifflin. Following a speak, look, move, and listen routine, scholars delve into topics; seasons, weather, animals, landforms, telling...

In this eating disorders worksheet, students use drawings or photos from magazines to create an ad for blue jeans. They use realistic body types and positive messages about body image and types. The worksheet includes two questions about...

Join the newspaper business with a series of lessons and exercises focused on elements of journalism. The packet focuses on distinguishing fact from opinion, writing effective headlines, sequencing events, and editing and...

Sixth graders strengthen their understanding of what a high quality website is composed of. Learners evaluate three websites for accuracy, credibility, and reliability by completing a chart.

How can understanding advertisements make people better consumers? With the fourth and final instructional activity from the Admongo series on advertising, scholars reflect on some of the questions they may ask about an ad before making...

Should physician-assisted suicide be legal? Using a debate topics website, pupils prepare to discuss the morality and legality of euthanasia. Scholars discover historical case studies involving assisted suicide, explore state-by-state...

The AP Literature and Composition exam is all about close reading. Test takers are presented with a passage and asked to analyze how an author uses literary devices to create a desired effect. Prepare your students for the exam with a...

How does life evolve? The interactive provides a simulation based on the Game of Life invented by mathematician John Conway. Users can run the applet with the preset rules and settings or adjust them to view whether overpopulation or...

A change in a parameter can end in overpopulation. The resources gives pupils the opportunity to control the parameters of rabbits and wolves in a natural setting. Using the set parameters, the simulation runs and displays the population...

Don't want to sound corny, but your class will be a-maize-d by an engaging activity! Explore the history of the modern corn plant through a video and Punnett squares. Junior genetics experts get hands-on experience with actual research...

What's the difference between the present perfect and simple past? Have your class practice identifying and using both of these verb tenses through pair activities, whole-class discussion, and a worksheet.

For many people, Barack Obama's presidency was the next step in Martin Luther King, Jr's dream of America's future. Explore the dreams of Americans past and present, as well as the young Americans in your class, with a set of activities...

Before your students reached your morning class to learn about persuasive writing, they probably saw dozens of examples of persuasive communication in the form of advertisements. A short, introductory lesson plan inspires class members...

"Be Internet Awesome" is the motto in a super cool digital citizenship interactive created by Google. Interland is made up of four lands that explore the importance of digital safety and helps young Internet users to be alert, strong,...

Teamwork makes the dream work. Pupils participate in a peer critique process, using forms to offer constructive advice about each other's storyboards. Next, scholars revise their storyboards based on the feedback, and then share their...

How can learners evaluate research sources for authority, accuracy, and credibility? By completing readings, discussions, and graphic organizers, scholars learn how to properly evaluate sources to find credible information. Additionally,...

Partners use a Brochure Planning Guide to create brochures giving advice to consumers about products based on the research they finished about working conditions. After planning the brochure, they complete a sketch outline and then...

Outlines are a great asset to essay planning. Scholars read and analyze a model essay about the importance of daily reading and consider how it would look in an outline format. Next, they outline their own informative essays about rules...

Speak your mind. Scholars present their claims in groups of three. They use a presentation checklist as each member takes a turn. At the end of the lesson plan, pupils complete an End of Unit 2 Assessment: Presenting a Claim and Findings...