Teens and pre-teens are a prime target for advertisers, so how are they doing it? An interactive lesson highlights the strategies used by advertisers, such as visual imagery and verbal clues. Then, a short writing assignment puts those...

Pupils become informed consumers and citizens with this lesson on the influence of advertising, identifying basic advertising techniques and discriminating between fact and claim in modern advertisements and commercials.

Just how free is the press? After examining the advertising and propaganda techniques used by advertisers, class members consider the influence advertisers may exert over newspaper content. 

As part of a study of well-known psychologists, class members create a name, a business logo, an advertisement for TV, online, radio, or print, and a pamphlet for the business run by one of the psychologists on a provided list. An...

Help your 21st century learners develop their media smarts with this resource that has them examine the persuasive techniques advertisers use to influence specific demographics and then to use these techniques to craft their own ads.

Why might toy advertisers use gender stereotypes to sell their products? Young people think critically about media messages and its role in gender stereotyping with a thought-provoking lesson.

Commercial advertising—we can't get away from it, but do we realize just how often we are being advertised to? With this lesson, scholars analyze mass media to identify how its techniques influence our daily lives. Learners browse...

What does social security reveal about the political and social culture of the 1930s? After beginning with a brief introductory video on the impact of the Great Depression and how various Americans, such as Huey Long and Francis...

Milk: It does a body good ... or does it? Using the provided website, scholars sort through information to answer the question. They review a chart demonstrating lactose intolerance by ethnicity and region, and they also compare the...

If you're looking to start a unit based around narrative writing, make sure to consider this resource while you're planning. This book covers five topics: writing personal narratives, writing narratives about others, writing...

Young learners today are bombarded by media manipulation. Help them develop the skills they will need to become savvy 21st century media consumers with a unit on media literacy.

Pick your poison: tobacco, alcohol, opiates, cocaine, or marijuana. An online exhibition launches a research project that asks groups to select one of the five drugs and gather information on how the use of the drug and the regulations...

The role women played in the Civil War, especially in relief efforts, is the focus of this seven-page resource. Groups examine primary source materials to determine how this work reflected and expanded the traditional roles women held in...